Monthly Archives: August 2019

Posted In: Deck Plans

American Queen Steamboat Company opened sales for the 2020 season of its fourth vessel, the American Countess. As the newest paddlewheeler on U.S. rivers, the American Countess will officially debut for her inaugural voyage on April 5, 2020 and will travel from New Orleans to Memphis. Read the rest of this entry »

Posted In: Departures

Brussels with Brussels Airlines

Brussels, the capital of Belgium is full of life and there are lots of things to do in this multicultural, dynamic and open city. From the history and art that fill its many museums, to the beer and bars that make its nightlife famous, the city has an energy and atmosphere that makes it the perfect getaway destination. Attractions include the Grand Place, an iconic square full of gold-gilt buildings and awe-inspiring architecture, the Delirium café, a basement bar pouring more than 2000 different kinds of beers, many parks offering beautiful views and peaceful surroundings, the Atomium with its impressive structure made up of nine huge, stainless steel spheres and finally the European Quarter with its famous landmarks such as the European Parliament and Commission buildings. Read the rest of this entry »

Posted In: Luxury Travel Tips

During a recent review with my students of “Secrets of Selling to the Affluent Traveler”, we were discussing the impact that a good business coach or adviser can have on their success.

According to a study on LinkedIn, the return (ROI) for this service averages 7x the investment. In other words, for every $1000 you invest in quality coaching, you can expect an incremental increase of at least $7000! This seems to validate a quote attributed to old Ben Franklin, “An investment in knowledge pays the best interest.”

One student asked, “With so many coaches, both independent or employed by host and consortia, all claiming to be the expert – from sales, marketing, groups, social media, newsletters, storytelling (it’s the latest trend), and more. How do you choose?” My answer, “It depends”. Read the rest of this entry »

The Customer Four-Step

I once was asked to improve the already admirable selling skills of two-dozen professional (incoming) telemarketers. My challenge was to help telephone call-specialists develop meaningful relationships during a single phone call. The ideal scenario would have this initial call resulting in future business. This is what is known as a tough assignment.

Was it even possible? What could I have suggested, recommended, or shared with these people that could result with an attractive financial outcome? Read the rest of this entry »

The Art Of Learning

You guessed it! This is the title of my latest read: The Art of Learning by Josh Waitzkin.

This kid won his first National Chess Championship at the age of nine and went on to win a Martial Arts National Title before he was old enough to drink. This kid ought to get together with Jordan Sparks to teach people how to touch all the bases before puberty sets in.

I thought who better to learn from than a kid who understands the art of learning? It is a good book, although I am only half finished. Read the rest of this entry »

Posted In: Point-to-Point

This is the fifth of seven articles in a series titled Discover Your Group Niche. You will be able find the others in our Point-to-Point section.

“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So, when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn’t bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: “Wouldn’t you like to have that?” Why not use the same common sense when fishing for people?” -Dale Carnegie

If your business-building strategy has been to sell harder, you can STOP. If your business-building strategy is to search harder (for group leaders), you can STOP. If you were convinced the only way to grow your business was to PUSH your way into profits, that line of thinking can STOP. Read the rest of this entry »

Posted In: Outposts

New Orleans with Blue-Roads Touring

New Orleans is a special place, the most unique city in the United States of America. Its history is a collage of French and Spanish, with a hint of the Caribbean. The pervading philosophy is a good time. Historic houses line oak-lined streets, while streetcar bells echo as they roll by. New Orleanians know the value of enjoying the only life we’ve been given. As they say in the Crescent City, “Laissez les bons temps rouler” – Let the good times roll. Which is why Blue-Roads Touring wants you to know all about this soulful city. Read the rest of this entry »

Stop Playing The Victim

This was a chapter headline in a book I recently picked up at an airport bookstore. The title of the book was “Happiness… It Is Never Too Late.”

What does being “happy” have to do with marketing? Answer: Just about everything.

I have often suggested during seminars that in a country that has so much and is filled with people who have so much to offer, there is an over abundance of unhappy people. Read the rest of this entry »

Showing Up!

Driving up from Baltimore one day I found myself tuned into one of those radio call-in talk shows. You know the ones. People call in to have their lives straightened out in less than a New York minute.

To kill a few hundred miles, I thought I would eavesdrop on a few words of wisdom.

A young man called in seeking financial advice for his recently laid-off father, who happened to be a skilled mechanic. The host of the radio program sounded like he was going to wet himself with excitement and repeatedly told the caller that his dad was in the catbird seat. Read the rest of this entry »

Posted In: Editorial Musings

Late last month, the Smithsonian Air and Space Museum and NASA (along with Northrup Grumman) presented Apollo 50 Go for the Moon. It was a spectacular (if not blazingly hot) few evenings on the National Mall for 500,000 lucky people. As it was 50 years ago as the Apollo 11 mission took off for the moon, all systems were go to celebrate the anniversary.

Without the systems in place, the original launch, landing, and walk never would have happened. And without the systems in place in Washington on July 20th, the re-reation never would have happened. Are your systems in place? Read the rest of this entry »

Posted In: Publishers Corner

Taking it Personnel-ly

A travel professional I speak with frequently called me the other day to talk about an idea for an article. She wanted to write about the need for agents to continually update their skill set in destinations, technology and sales techniques. I told the agent that I was impressed that she was so deeply interested in continuing education, and I asked her if the other travel agents in her agency felt the same way. She indicated that some did, but in general most seemed content to do things the way they had always been done, to service the clients the agency ownership put in front of them and to clock out at 5:00. I asked the agent what motivated her, and I really liked her answer: “I want to be valuable to the agency’s owners. As long as I am bringing in new business and generating loyalty to the agency, I’m valuable. I take it personally.”

Wow. I could not have said it better myself. Read the rest of this entry »

Posted In: Soundings

10 Best Things to Do in Cancun

Cancun’s sparkling, turquoise waters, rich history, and unique culture draws visitors from around the world. But with so much to offer, how do you narrow down the best things to do in Cancun? Here’s our top 10 list of best activities in Cancun to turn your next vacation into the trip of a lifetime. Read the rest of this entry »

Posted In: Deck Plans

This week on Avid Travel With Britton Frost we are going to be addressing the biggest area of concern for our readers, water levels.

If the water on certain parts of a river is too high or too low, it can make sailing either more difficult, or impossible. If water is too high, ships are unable to get under low bridges, and other concerns, and if waters are too low, ships run the risk of getting stuck.

The problem with water levels, however, is that we can’t predict when certain areas are going to be affected. Of course, we can look at weather and heat patterns, we can look at seasonal patterns, and we can gather other information to make educated guesses – but these methods of information gathering do not always help us because weather can be unpredictable. Read the rest of this entry »

Posted In: Agent Perspectives

I know you’re extremely busy but as I want you to generate some profitable new UK-bound business, please spare me 5-10 minutes by listing the names of people you know who are Master Gardeners –  members of orchid, rose, herb and other specialist garden societies: friends of botanical gardens and arboreta; landscape gardeners; TV, radio, newspaper and magazine gardening personalities; clients who are members of your local garden Club. These contacts are potential pied pipers and some of the ideas in this week’s edition will start conversations that can top and tail visits to the Chelsea Flower Show.

As many of your green-fingered clients will be busy with their own gardens/gardening events in May, think seriously about a Cornwall garden tour in March/April. It’s worth considering because the warming effect of the Gulf Stream ensures that spring comes early in this part of the world, making March/April the best time to visit when everything is fresh and lush. Airfares might also be better…

Having made the list, read on for more hooks to hang a customised UK garden tour and let’s exchange emails about the value added, customised tour you can offer them. Read the rest of this entry »

Sales Is A Process

Consider it a confirmation.

Label it an endorsement.

Refer to it as like-minds thinking alike.

Call it whatever you’d like to call it.

But when I read something in a book, magazine, or on the Internet that supports one of my own teachings, I feel like I must know what I’m talking about. (I love it when that happens!)

Strange as it may sound, this phenomenon happened again this past week. Read the rest of this entry »

Posted In: TRO SMITH

“Business has only two functions — marketing and innovation.”
― Peter Drucker

But how do you market to people you don’t know? How do you know what innovations to provide if you don’t know your audience?

Understanding your unique audience (or even an avatar of your perfect audience) is key to growing your business. Did you know you can use the secrets of social media to uncover all kinds of details about your fans and followers? Let’s look at the amazing level of info you can tease out of your social analytics to help you know your audience so you can create what they’ll LOVE. Read the rest of this entry »

One of my favorite “bits” during my live seminars and corporate presentations involves a skit I like to do with an unsuspecting male member of the audience.

I ask if any man in the audience remembers his first girlfriend. I then role play exactly how that important “first love” actually unfolded.

I can’t do the skit justice in print so I will simply deliver one of the most important lessons you will ever learn, remember, or think about.

Back in the fifth grade, a boy (Joey) approaches his friend (Eddie) to tell him that the gossip on the street is that Suzy Smith likes him. This is all it takes to get the budding romance in motion. Read the rest of this entry »