One of my favorite “bits” during my live seminars and corporate presentations involves a skit I like to do with an unsuspecting male member of the audience.
I ask if any man in the audience remembers his first girlfriend. I then role play exactly how that important “first love” actually unfolded.
I can’t do the skit justice in print so I will simply deliver one of the most important lessons you will ever learn, remember, or think about.
Back in the fifth grade, a boy (Joey) approaches his friend (Eddie) to tell him that the gossip on the street is that Suzy Smith likes him. This is all it takes to get the budding romance in motion. Eddie’s immediate response, and you can take this to the bank in each and every instance, is that he begins to smile before responding. “Well, if Suzy likes me, then I like Suzy.”
That’s how it happens. It proves the point that men were easy at ten-years-old and they are just as easy today. If you like them, they like you.
I like to think that this is a million dollar lesson. People like the people who like them. It is true today, and it is true in your universe.
All you have to do to become more successful today is to show more clear signs that you like (respect and appreciate) people; and, there are literally hundreds of ways to pull this off without appearing self-serving.
The way you greet people; the way you end a meeting; how you answer the phone; the time it takes to return phone calls; the way you listen and ask meaningful questions; the way you shake hands and look people in the eye; and the way you remember important dates in people’s lives. The list goes on and on and is only limited by your sincerity and thoughtful imagination.
There is a song, which I am about to misquote, that suggests, “If you want more, give more.” This is not news and it is not new. The only thing I can say is: It is true, and it works.
Work hard at being likeable and the sales will follow.
Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. firstname.lastname@example.org
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