A few years back I found myself promoting a cruise to St. Thomas. To make life easier for my marketplace, I included a link which automatically addressed a return email back to me with the subject line reading “Caribbean SAS.” (Seminar at Sea) Using this as an example, I think I have something of value to share with you today.
Presumably, many who decided to hit the link had some level of interest in this particular cruise. Many (most) of those responding hit the link and within the email’s body jotted down a word or two officially indicating their interest in learning more.
Those taking the short route failed to position themselves from the 137 other agents who found time to hit the same link. In short, they by-passed an opportunity to shoot to the top of the list by simply taking a few moments to separate themselves from the silent pack by introducing a little personality into the mix.
Apparently, they were too busy to “make an impression.”
By taking a few moments to personalize your email, you can easily be taken seriously and positioned as somebody special. With a limited amount of cabins allotted by Royal Caribbean there were a number of agents who were subsequently placed on the “wait list.” Which agents do you think received a more favorable response?
Emails are too easy to write and are often abused, misused, and confused with appropriate communication. If you are going to write an email, you might as well make an effort to make it meaningful to the reader.
Be an exception. Take a moment to write meaningful emails that are succinct yet thorough. You will be amazed at the many good things that will come from your efforts. Remember, the reader is human and appreciates your attention.
Slow down and think about your response. Make it a point to introduce a little personality into your text and use words that do not require a dictionary. People today appreciate those who take the time to deliver meaningful content. Be that person. Be real when writing emails.
Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. firstname.lastname@example.org
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