Write Down Your BHAG and Start Telling Everybody You Know | Travel Research Online


Write Down Your BHAG and Start Telling Everybody You Know

This is the sixth of seven articles in a series titled Discover Your Group Niche. You will be able find the others in our Point-to-Point section.

Is your Big Hairy Audacious Goal set?

My BHAG for GSSS1 (Group Sales Success Summit 1) was to execute a gigantic event that would be a life-changing catalyst for growth, prosperity and happiness. I envisioned 1,000 participants. Almost 2,500 showed up. (It’s a good thing an online conference offers space for an infinite audience!)

A couple hundred entrepreneurs bought the GSSS1 FOR KEEPS package. I not only covered my costs, I cleared a respectable margin.

These agents have added it to their permanent learning library. I get correspondence weekly about how it has totally changed their game. It is an ‘on demand shot in the arm’.

Friends, if you can think big, I will help you do big. I talk it, I walk it!

According to Jim Collins and Jerry Porras, a BHAG is a long-term goal that changes the very nature of a business’ existence. Since you are still here then YOU MUST BE IN IT TO WIN IT.

Thank you and welcome to a game-changing experience. State your BHAG to everyone you know. Do this and you will have officially launched your brand. And, what you believe will manifest (that’s the Law of Attraction).

Why are the ‘riches in the niches’? Jeff Walker’s tremendous book Launch has the answer: “You control who your clients are.”

Knowing who you can help is the secret to creating groups that become a life-changing catalyst for growth, prosperity and happiness.

In my seventh and final intention-setting tip I will give you very specific steps to take next. It’s almost time to frenetically pursue your dream group niche!

I’ll leave you with this timeless, sage wisdom written by Jon Gordon in The Carpenter:

“… shift your focus from ‘winning’ – whatever that means to you – to using your business to love, serve, and build up others. If you do this, you will succeed and your business will grow in ways you never imagined.”



Stuart Cohen, Chief Motivation Officer at StuartLloydCohen.com

If you can think big, Stuart will help you do big! An accomplished 28-year travel industry executive turned serial solopreneur, Stuart is a creator of brands and an energizing motivational speaker. He motivates & maximizes personal performance in leadership, entrepreneurship, salesmanship & wellness.

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