This is Marketing Mistake #12 of 15. This mistake has to do with “clock watchers.” Who ever said that the world had to dance to the beat of your drum? Who said the magic hours are between 9 to 5? Not me.
In fact, other than business travel, 9-5 is probably the worst hours one could ever keep in today’s 24/7 world. Thanks to shift work, traffic patterns, internet shopping, after school programming, personal family obligations and a million other daily responsibilities – yesterday’s “normal” workweek has taken a leave of absence.
When people find the time to buy, that is when they will buy. When people have the urge to buy, that is when they will buy. When people have the need to buy, that is when they will buy. You will have to decide what hours you want to keep. And, if I may, your answer should not evolve around your personal convenience.
My message to you today: Be prepared for when I want to talk to you, or be prepared to suffer the financial consequences.
Sound to you like the wagon is pulling the horse? When it comes to making a living today in the travel industry, I am afraid it is.
It is your business. It is your future. The choice is all yours.
Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. mike@mikemarchev.com
