A Double Whammy: Two Set-Backs Worth Noting | TravelResearchOnline


A Double Whammy: Two Set-Backs Worth Noting

I once was reminded of how the sine wave of life actually worked. Although today’s examples are coming to you via my archives, I feel the message is as poignant today as it was back then.

The first example comes by way of a horse. A very fast horse. A very beautiful and elegant four-legged creature who went by the name of American Pharoah. (Spelled wrong, correctly.)

American Pharoah overcame incredible odds to win the Triple Crown. This was the first time that happened since Affirmed won it in 1978.

Here comes the wake-up call: American Pharoah “lost” at The Traver’s Stake race on August 30 in Saratoga, NY. A sure thing was not to be. Even the best in the business can’t win them all.

The second head-scratcher came from the Garden State of New Jersey at a PGA Golf Tournament (Edison, NJ). Jordon Spieth, the #1 golfer in the world at the time was well-spoken and polite. This young phenom failed to make the cut after Friday’s second round of The Barclays. Earlier that year he won The Masters at the tender age of 22. He soon rose to #1. On Friday, he left the clubhouse without fanfare. Even in the golf business you can’t win them all.

Both of these highly trained and super athletes fell short of the expected mark. Both were trained to win. Both were capable of winning. Both were expecting to win. Both lost.

What does this have to do with you and your business? Plenty. (No I am not calling you a loser.)

Your business requires a huge investment of both time and money to succeed. There are no shortcuts to reach the top. The pain and early-going frustration you experience in the beginning is sure to wane as you polish your act; but you will never completely put the possibility of failure behind you. Life (and your business) is accurately portrayed as a sine wave and just as sure as I am typing this, as you go down you will soon be rising again. As you begin climbing up to the winner’s circle, you are sure to soon take a dip in performance. In baseball, this is referred to as a slump.

It happens to the greats, and it will happen to you. You can count on this as sure as you count on the sun rising each morning.


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Here is where the story takes two turns: Jordan Spieth regrouped and was back hitting golf balls in very short order. He will learn what he can from this week’s wake-up call and be stronger than ever. I am certain this particular failure will help improve his game.

As for the pony, he might not be lacing up his running shoes again. In fact, the decision now is whether to keep on running or to be put out to pasture to serve as a stud. (Yes, even polished athletes have to call it a day when aging muscles fail to follow mental instructions.)

In both instances I found myself sharing in the disappointment. But in both instances, I was reminded how life works and how the sine wave dictates our lives.

Perhaps Kenny Rogers said it best when he sang: “You have to know when to hold them. You have to know when to fold them. You have to know when to walk away, and you have to know when to run.”

Let’s you and me keep on running as long as we can.


Mike Marchev

Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. mike@mikemarchev.com

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