It never ceases to amaze me why so many companies still do not pay more attention to the nuances tailored to make their customers feel more comfortable. Every single week, the world provides me with a number of new stories that have me scratching my head in disbelief.
I won’t bore you with my tales of whoa, but I will remind you of four facts that I hope you will give some serious thought:
- People have tasted excellence. They know what “really good” looks like, feels like, and tastes like. And they like it. They want more of it, and they believe that they deserve nothing less. It is in your best interest to give them more of it. Lucky for you, not everybody is drinking my “Kool-Aid.”
- People have options. There is not a single product or service on the market today that isn’t available from thousands of different sources. Your prospects and clients do not have to venture far to sample your competitor’s wares. Do not provide them with the opportunity to do so.
- People vote with their feet. Consumers do not have the energy or the interest in straightening you out. There is too much on their plate already. They have their own agendas to deal with and it is up to you to make certain you remain in sync with their wants, needs, and desires.
- People don’t care about your problems. They have enough of their own. Leave your problems at home. This is show time. They don’t care about anything that doesn’t affect them personally. Sound gruff? Get over it.
So as not to overload you with too much to think about to quickly, I will leave you today with just these four reminders. (1) People have tasted excellence. (2) People have options. (3) People vote with their feet. (4) People could not care less about your excuses.
Have a nice day!
Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. mike@mikemarchev.com