It is as true today, as ever, that a book is still judged by its cover. So is a movie, a magazine, a car, a house, you, me and all people in general.
You can’t afford to take the chance that your prospect might not approve of your “packaging.” I’m not talking about the price of your wardrobe. I’m referring to the condition of it… and yourself.
Here are a few reminders:
- Get plenty of sleep.
- Drink plenty of water.
- Have clean fingernails.
- Comb you hair so it looks better than Kramer’s on the Seinfeld show.
- Use mouthwash, especially if your sales call is scheduled after lunch and you have a taste for raw onions on cheddar burgers.
- Shine your shoes (more than once a year).
- Wash your car (more than once a year).
- Learn how to plug in and use an iron. Or have the courage to ask your spouse to do it for you – or if you have a fat wallet, have a local service handle this chore.
- If you aren’t sure, have someone critique your tie selection. (I do and am very pleased that I do. If you want to see just how humorous tie selections can be, tune into your local evening news.)
- Match your socks in direct sunlight. (I made this mistake just the other day. Very embarrassing.)
Here is a bonus suggestion for good measure:
Call people back if you say you will—sooner rather than later.
Everyone is quick with a promise today. Most of us have sincere good intentions, but few people can be counted on to follow through consistently. Be that person. Be the exception.
Mike Marchev is recognized for his down-to-earth, street-savvy and honest delivery of useful sales and marketing advice, suggestions, tactics and strategies. For a complimentary copy of his Special Report titled: 11 Sales Mistakes You Must Avoid send Mike an email with the word TRO-11 in the Subject Box. mike@mikemarchev.com