Do What Is Right | Travel Research Online


Do What Is Right

Somebody once went on record to remind us that bad news travels light-years faster than good news. This may be true but today I am going to focus your attention on a little good news that happened to me a few years back.

I want to share this true-life experience with you. It happened when I was traveling to Europe on business. I was taking a river cruise, which I hesitate to call “work” but that is exactly what it was.

It wasn’t until I was packing to return home that I realized that I was missing my Kindle reader. I had over 75 business books loaded on this device, so this more than a slight inconvenience. In fact, I was very disappointed in myself for letting this treasured device slip away from me.

After calling myself every name that I could think of, I realized that most of my readings were backed up on the “cloud.” This softened the blow, but I was still very disappointed in myself.

Arriving in Amsterdam ready to board a Delta flight for a return trip to Atlanta, Georgia I took my seat and positioned myself comfortably for the nine-hour plus airplane ride ahead.

That is when she appeared. With my wife sitting comfortably beside me, a Delta associate dressed in red approached my seat at 20A and said to me, “I believe this belongs to you.”

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To my amazement I was looking at my lost Kindle. Apparently, I left it on the seat when I got off the plane one week earlier. A Delta employee spotted it and took the time to trace my name on the boarding sheet, realizing that I had scheduled the return flight one week later. Delta held it for me awaiting my return and prepared to pounce once I had fastened my seat belt and checked the menu of what twelve movies awaited me.

There’s no question about it. This is the way things should work. There’s also no question about. This is the way that it never seems to work.

The lesson clearly demonstrates a disciplined adherence to policy, and it spoke volumes of both Delta’s employees and their executive commitment to doing things right.

I challenge my travel agency associates to follow Delta Airlines’ example, and not to simply resort to what is it easy in lieu of doing what is right. I guarantee you that your prospects and clients will notice, and you will be the beneficiary of this exemplary behavior.

If I had to some up this article in just four words, they would be: Do what is right.


Mike Marchev
Mike Marchev is a down-to-earth motivating sales trainer, author and business coach who specializes in the travel industry. Mike’s column is made possible by AmaWaterways.

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