Coaching Beats Good Intentions | TravelResearchOnline

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Coaching Beats Good Intentions

The single most important difference between amateurs and elite performers is that the elite performers sought out teachers and coaches while they were still amateurs.

The more skilled a person is at their craft, the more likely it is that they have a coach to guide them. This goes for Olympic athletes, pro football players, musicians, TV celebrities, movie stars, and singers.

All of these “competitors” and “students” know and appreciate the difference between criticism and coaching. At virtually every award ceremony, isn’t it the coach who is publicly recognized early in the acceptance speech?

If this is the case (and it is the case), then why do so many entrepreneurs shun outside input from those who have a thorough understanding of how to build a successful career? I’ll answer that! (Money)

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I think I know the root cause of this strange behavior: There are a number of travel agents who do not believe in their value. They are not convinced that, if they just introduced a few proven strategies, they could have a profitable future in the travel industry. They also do not see the value of “going to school” on somebody else’s experience. Or, on the other hand, perhaps they simply are not “coachable.” They feel they already have all the answers and their current lot in life is good enough.

Bottom Line: Think like the pros. Get a coach. Listen to the coach. Practice what the coach tells you. Become the best in your business.

P.S. – Not all coaches are good at what they do, and many of the good ones may not be a good fit for you. The answer is to interview coaching candidates with an open mind and to gauge each one on the same criteria.


Mike Marchev
Mike Marchev is a down-to-earth motivating sales trainer, author and business coach who specializes in the travel industry. Mike’s column is made possible by AmaWaterways.

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