Fish Where the Fish Are | TravelResearchOnline


Fish Where the Fish Are

This is a piece of advice as old as the hills.

It belongs right up there with a few of my other favorite pieces of advice:

  1. With men on base, go to right.
  2. Weight on the downhill ski.
  3. Don’t spit into the wind.
  4. Don’t point your finger at a woman. (Any finger)
  5. Don’t cancel a golf date based on your weatherman’s evening report.

Back to fishing.

Practitioners tell me that finding new clients is becoming harder and harder. (The fish just ain’t biting.) Maybe … just maybe it’s because you are working a dried-up hole. Maybe it’s because the fish just aren’t hanging out where they used to. Maybe the “fish” have headed for greener (different) pastures.

Here is an idea… a reminder… a suggestion. Start fishing where the fish are.

Let’s assume that you are like a lot of agents today who are growing tired of nickel-diming their way through life and want to work with the upscale group. (Just an example.)

Begin spotting where the fish hang out.

In this morning’s paper, I spotted an advertisement titled Art Smart Lunch & Learn. It was a series of scheduled events for women at the West Palm Beach Kravis Center. One blurb advertised an interview with Arlene Dahl, the other a lecture titled Elizabeth Taylor: The Portrait of a Lady. Two independent programs.

Entry fee: $75.00 each

Click Here!

Well, if I were a gambling man, I would bet that a few upscale women might be in the audience here. Just a guess. Unlike a seat at the Local upscale Golf & Tennis Club, it appears that you can buy your way into this series of lectures.

Once inside, you have to rely on your own personality, interest and conversation-starting ability to land that “fish.” But, at least you will be casting your line in the right direction.

I can actually feel the cackles on some reader’s necks bristle. (Do cackles bristle?) I am not calling your beloved prospects “fish.” It is an analogy people. Lighten up.

I just want you to get the message that…

  1. Perhaps you are not looking in logical places to prospect.
  2. You are not spending your marketing dollars wisely.
  3. You are not “hanging” enough with your peeps
  4. You are looking for love in all the wrong places.


Mike Marchev
Mike Marchev is a down-to-earth motivating sales trainer, author and business coach who specializes in the travel industry. Mike’s column is made possible by AmaWaterways.

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