Testimonials Are A Powerful Thing | TravelResearchOnline


Testimonials Are A Powerful Thing

I recently found myself flipping through the restaurant review section of my local newspaper and spotted one where I thought I would like to try out for an upcoming future event. I had heard a few good things from friends and felt comfortable in my decision to call and make a reservation for that special night. I began reading the review thinking that it was only going to reinforce my decision. I was wrong. Very, very wrong.

The paper flipped my thinking 180 degrees. I’m not saying that the review itself was right or wrong; I am saying it changed my mind.

So, what was the problem? There was more than one negative reference in the paper regarding the maître d’, the food and the table service. This was enough for me to reconsider – even though the food critic apparently loved the location.

For years, we have heard that negative news travels a lot faster and a lot further than good news. And here, in black and white, that theory was proving itself out.

Based on the review, a betting person would likely avoid this place. Granted, the negative review may not be fair, justified or even accurate to any degree whatsoever. But the fact remained that I did read it; and it did affect my eventual decision. I certainly was going to think twice (at least) before investing a bunch of money on an important event, at an unknown “joint.” Sorry, that’s just how it works!


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Are you hearing me?

You can’t afford this negative stuff to affect your future. You need good words. Good reviews. Good feedback. Good vibes. Seek them out! If you send 50 people a year on a trip, my guess is you have close to 50 good reviews on the horizon. Go get them!

Rest assured, any bad news or bad opinions can and will be shared. Chances are they will be listened to and when that happens, it will affect your future.

Both good and bad, testimonials are powerful things. Work diligently to make sure yours are “good ones.”


Mike Marchev
Mike Marchev is a down-to-earth motivating sales trainer, author and business coach who specializes in the travel industry. Mike’s column is made possible by AmaWaterways.

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