No truer words have ever been spoken than the short phrase, “Talk is cheap.” There is not a business, still in business today, that does not profess that they provide superior customer service. I often have to remind these very same businesses that “it isn’t wise to bite the hand that feeds you,” and that “customers are your only source of revenue.” The truth is that nobody seems to be paying attention to me, or these cogent reminders. Service today, if I may candy-coat it, stinks and there are no signs that it is going to get any better.
Let’s look at this “service” thing from a slightly different angle.
If you want to get to the top of the sales profession, you have to start focusing on helping others – not on “selling.” When you try to sell, it appears to everyone that you are selling and nobody I know enjoys being “sold.” But, when you are legitimately, openly and sincerely interested in helping people, you will capture their undivided attention; and before too long, their signature on the bottom of one of their checks.
Zig Ziglar, a famous sales trainer who began his career selling pots and pans said it well:
“You will get everything in life you want if you first try to help others get what it is they want in life.”
Make it your business to make other people successful. That’s your new mission in life… to make your prospects, clients (and associates) successful. If your product or service can help make others successful, you will soon be doing your happy dance down to your local bank.
Bottom Line: Get out of you and into others. Focus on trying to help other people succeed. Use what you know and who you know for a single purpose, and that is to help others.