Better vs. Different | Travel Research Online


Better vs. Different

We provide better service. We have been in business for 20 years. We only hire qualified personnel. We care for each and every customer. We offer the lowest price. We have great supplier relationships. We’ve traveled all over the world.

Enough already! We have heard it a hundred times from a hundred different travel “professionals” just like you. I expect you to taut your own services. I expect you to drink your own Kool-aide and believe in your own press releases.

My questions for you: “What makes you different? What do you do that others don’t or can’t do? Why should I stop what I am doing to focus on you and your recommendations?

I know you think that you are better. I want to know how you are different? But perhaps of more importance, “what can you do for me?”


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Mike Marchev
Mike Marchev is a down-to-earth motivating sales trainer, author and business coach who specializes in the travel industry.

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