Proactivity | Travel Research Online




I chose “Proactivity” as today’s title. Why?

It was the take-home message of an audio clip I recently recorded. And the word hit me right where it counts… between the ears.

Contrary to what you may think of yourself, you are not the best thing that happened to this world since a guy named Wheels Davis decided to stick a few wheels on the bottom of a suitcase. To this day, the fulcrum, the wheel, and peanut butter top my all-time hit parade as really cool stuff to have.

This particular audio clip reminded me that travel agents grow on trees, and the services they provide are pretty much all the same. At the very least, they are all promoted the same, sound the same, and are interpreted the same by the listener.

But I know, and you know, that travel agents are not all the same.

What clearly showcases your difference is what you do before, during, and after you have been asked to sculpt another incredible memory that takes the recipient far away from the comforts of their own living room couch.

But if you want to be different, you will have to do different. And waiting for instructions is a bad idea in a competitive market.


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I want you to have more brainstorming sessions. Stop justifying your ideas and begin trying new things to see for yourself if they will strike a chord with your audience or not. The primary reason you do not do more of this has much to do with your fear of failure… or rejection. I am afraid that this is something you will have to get over by yourself. Fear is a business killer. Get over it.

Proactivity implies that you take initiative and venture out into the unknown with an inquisitive mindset. Stop guessing and procrastinating and start finding out the truth for yourself.

From this day forward, I want you to start making your own future happen. Stop wondering what happened. Stop watching things happen. Begin “making things happen.” Proactivity is such a great word. It caught my attention. Now let it catch yours.


Mike Marchev

Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.


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