Today’s marketing minute falls under the category of current events. This happened to me twice in the last few days. Here is my story and accompanying lesson/reminder.
Adjacent to where I live in Florida are two gated communities where I have always wanted to see beyond the gates. For years, I drove past these two communities trying to imagine what their layout looked like.
This week I banged a left turn and found myself speaking with the guard. I rolled down my window and said to the uniformed guard, “My name is Mike Marchev and I am interested in your property. Can you recommend me to a real estate agent I can schedule an appointment with?” The guard politely said, “No, I don’t.”
Before swinging a U-turn to exit the area I decided to “toss the dice” knowing it would be an act of futility. “Do you think I can take a quick look around as long as I am here?” To my amazement, she nodded her approval and opened the gate without even asking to see my license.
Here’s a little trick that will ensure smooth sailing. Before
You can probably guess that the exact same thing happened the very next day at property number two. I got through two guarded, gated communities by simply asking.
I am not saying the guard’s decision was correct. It wasn’t. I am saying I accomplished my task against all odds by simply asking.
I am not going to insult you by explaining any further. Bottom Line: ASK for what you want and be ready to accept the response.
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.
