Dear John… | TravelResearchOnline

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Dear John…

March 26, 2020 – Don’t take my word for it. Test this for yourself.

Draft a two-sentence email to somebody and do not to begin the email with the recipients name. For example: “I have a layover in Chicago next Thursday. You think it might be possible to meet me for lunch? Mike.”

I’ll now write the exact same email, but this time starting it with the recipients first name. “John, I have a layover in Chicago next Thursday. You think it might be possible to meet me for lunch? Mike.”

By simply starting your email with the recipients name the chances of interpreting your email more favorably is greatly enhanced. Why is this?

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When you write an email, the words you choose are a direct reflection of the mood you are in. The recipient, however, will interpret these very same words in the mood they are in. These moods can be totally opposed to each other and your emails’ interpretation can vary significantly.

That is why I suggest that you hedge your bet and soften your emails by using the recipient’s name – right out of the blocks. This is a word (sound) they never find fault with, and the chances of a smoother communication will now be in your favor.

I don’t want you to take my word for it. I want you to test this simple habit for yourself. I do, however, strongly recommend that you begin every single email from this moment forward with the name of the recipient. (You can thank me later.)

 


Mike Marchev

Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.

 

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