It’s All About Action | Travel Research Online


It’s All About Action


In my live seminars, I often share a story about an interview with Howard Cosell and Jimmy “The Greek” Snyder. Howard Cosell was an ex-lawyer turned broadcaster whose claim to fame hinged on his relationship with Mohammed Ali. The “Greek” was an odds maker turned football analyst until his on-air faux pas ended his career.

I love this interview and use it often to deliver an important message.

Howard: Jimmy, what do you like best in life?

Jimmy: That’s easy Howard. I like to win.

Howard: Then, what do you like second best Jimmy?

Jimmy: That’s easy. I like to lose.

When I first heard this, it hit me like a ton of bricks. What the man known as the “Greek” was saying was that he liked the “action.”

We should all identify with this as we all should enjoy “the action.”

But what actually is “the action?”

Not too long ago, I was editing a letter for one of my clients and I began to wonder what “the action” really meant. And then I came up with an answer. It means you make things happen in your business. You make the calls. You write the letters. You send the articles. You blast the emails. You do “stuff.” And, when you do “stuff,” you make “stuff” happen.  It’s a linear, fool-proof game plan that has worked for me for over 30 years, and it will work for you.

Said another way, it is nothing more or less than making your own future happen by design. And when you win, you enjoy the accolades. And when you lose, you still enjoy the experience and hopefully learn something from it.

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But here is the secret: “Don’t wait for the action to come to you. Make the action happen.”

Need a jump-start?? Here’s a task for you: Make a list of ten people you have lost touch with over the years and make contact with them. The “how” part is up to you. In all probability you have their email, telephone number, instant messaging, Twitter, Facebook and any number of other options at your disposal. Just do it. Then send me an email ( and let me know what came from your efforts.

I already know the answer. And here’s a little hint …get ready to thank me.


Mike Marchev

Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.


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