A Lesson From A Woman’s Hair Salon | TravelResearchOnline

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A Lesson From A Woman’s Hair Salon

 

I am not suggesting you do this. I am suggesting you listen to this idea and see if it stimulates a few ideas of your own.

The story takes place in New Providence, New Jersey and, like many towns today trying to cope with the COVID-19 Pandemic, this particular salon was ordered to close. This particular establishment was quite large as salons go, with 27 full-time employees. That spells a lot of overhead.

The owner had an idea. She printed a 20% discount coupon for particular treatments and offered it to clients who drove past her salon for a curbside handoff.

 

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These coupons would be honored upon reopening. One day result: $1000 in sold coupons.

This, to me, smacked of a woman who was not going to sit back and watch her business go down the tubes. She cut her and painted nails. You plan dreams and manage details.

I am hoping this true example stimulates your personal imagination. Be sure to let me know what you come up with. Keep thinking. Keep moving. We will get through this.

 


Mike Marchev

Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.

 

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