If you are looking for ways to build your prospect list, you might want to think about contributing to blogs.
I am not suggesting that you write or author a blog. This could prove to be too much work and require too much time and effort. What I am suggesting is that you “respond” to other people’s blogs. (Not those written by other travel professionals.)
I came across a gentleman’s blog not long ago and I posted a return comment that contributed to his overall message. It was easy and it was fast. And it was just my opinion based on my personal experience.
With the proper phraseology, (I included a “hook”) it took him no more than three hours for my phone to ring. I returned his call and to no surprise had to leave a message. The system was now in motion. I have instantly become a familiar and welcomed name.
To speed this story up, we have already spoken briefly over the phone and have scheduled a second call in which we will get to know each other better.
What will become of this introduction? Only time will tell, but it sure beats casting your fate to the wind via some “me-too” ad in a local newspaper. (My opinion only.)
Above all else, I want you to come to realize two things:
- 50% of your future marketing efforts will go for naught. (You just won’t know which 50%.)
- Marketing yourself and your company is fun. Learn to enjoy the unpredictability.
- There remain just two types of people. Those you can help and those you can’t help.
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.