If you visit any online internet marketing forum, you are going to find people promoting article marketing and other forms of marketing for generating opt-in signups, visitors to your website and, above all else, current interest in your services.
Drafting an article is an important first step when starting an article marketing campaign, but this doesn’t come easily to everyone. In an attempt to help the process along, here are four tips that will jump-start your article marketing campaign. I hope it helps you to write some truly killer articles on the niche or concept of your website.
- Keep in mind that your title plays a large role in the readership of your article. Make sure that you have an enticing title, if you want your article marketing campaign to be successful. You can have the best content in the world, but no one is going to benefit from your information if your title is boring or does not tell them what to expect. If you want people to click on your title so that they will read your article, you must give them something valuable and meaningful.
- You must structure your article in an easy to read manner. People tend to scan information when it comes to the internet rather than reading it all the way through. In order to make sure that your readers read your article, you need to make sure that the information that they need can be easily and freely found. Use subheadings, break the content apart into smaller paragraphs, and use bullet points whenever possible in order to build an article structure that is easy to read and scan.
- Make sure that your article is valuable and informative. If you are looking to create article content for an article marketing campaign that people are going to want to read, then you need to be willing to write articles that are informative. Your articles should contain solid information. You want to build a reputation as an authority on the subject, rather than simply regurgitating information that can be Googled. If you do not know enough information about your niche, you might be in the wrong business.
- Make sure that the summary for your article is both catchy and memorable. The title may be the most important aspect of your article, but you need to be able to back that up with an excellent summary. The summary is going to quickly review the strong points of your article before urging your readers to “act” in some way. This is known as a CTA…. A Call To Action. In addition to educating your reader, you also want them to engage in some way. One way to do this is to offer some additional advice on the subject in a FREE Special Report or White Paper.
Article marketing is an excellent way for promoting your website, products or services on the internet. Following these four tips for article marketing will help you jump-start your way to success in this effective marketing strategy.
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.