Marketing: Make It Simple | Travel Research Online


Marketing: Make It Simple


In reviewing one of my old PowerPoint presentations, I came across a series of slides that I think would be perfect to use as daily topics for the next 20 days.

The title of the presentation was 20 Sales Tips in 25 Minutes. For the next 20 days I plan on commenting on each specific tip. For lack of better term, you can consider this as an example of a marketing drip campaign.

The first slide was a cover of Business Week Magazine referring to Procter & Gamble’s new marketing direction. The title read: Marketing. Make It Simple. With the plethora of options these days, this advice should be meaningful to just about all of us.

We can all identify with the confusing conundrum when going to the supermarket to buy a bar of soap. There must be at least 100 varieties consisting of every shape, size, smell, and color. All I want to do is wash my hands. A headache is virtually guaranteed when trying to find a remedy that would put an end to your current cranial discomfort. If this category offers less than 75 solutions, I would be surprised. There are just too many choices.


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Right now, I hope you’re getting the idea of how this might relate to your business. When you offer to many varieties of service you do nothing more but confuse your prospect and/or client. Keep your message and communications simple. After all, all I want to do is wash my hands. I just want this headache to go away. I just want to find a travel professional who understands my objectives and can deliver a service I can depend on. And, who actually does what they say they will do.

Bigger, better, faster, slower, smaller, cheaper, more, less, easier, more detailed have stolen the spotlight from simply getting the job done.

If, and when, possible keep your communications as well as your relationship with your clients and prospects simple. They will thank you for it with more business in and less stress.

Looking for a new motto as you exit the Covid-19 crisis? How does a five word slogan sound? WE MAKE DOING BUSINESS SIMPLE.


Mike Marchev

Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.

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