Today’s message comes via a true experience from a friend of mine. It is a “good news, bad news” story. I think the lesson is worth sharing.
My friend, who happens to be a professional speaker like myself, spotted an ad in his local newspaper promoting an upcoming conference being produced by an association that he had a particular interest in.
Unlike many (most) small business owners, he sprung into action. I point out the fact that he is the exception since “most” people would hesitate, procrastinate and do nothing with this “lead.”
My friend immediately picked up the phone and introduced himself to the woman who answered the phone. If prodded for a label for this person, I would think she was a receptionist, a secretary or a gatekeeper. Regardless of her title, this woman was a very important person.
My friend quickly positioned himself as a qualified candidate to present an opening or closing Keynote at the conference. Just as quickly she reported that he was too late. All proposals were in under the deadline and the committee was meeting in two days to select the annual Keynoter.
This is where “most” speakers would respectfully request that their name be filed and considered for next year’s event. I said “most.”
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.