Specializing in “Everything” is Specializing in “Nothing” | TravelResearchOnline


Specializing in “Everything” is Specializing in “Nothing”

This just in: LinkedIn Groups

Group: Travel & Tourism Industry Professionals Worldwide

“I specialize in Team Building, Continuous Improvements, Cost Control, Customer Relations, Customer Satisfaction, Customer Service, Front Office, more than 3 years of experience in Front Office & Customer Relationship Management. Flexible, attention to detail, and ability to learn quickly, good communications skills and friendly attitude. Excellent management skills.”

WOW! That is a mouthful. This applicant has the ability and talent to focus in on a lot of stuff (I don’t think so). Tell me in one sentence what this person does (I didn’t think so).

Click Here!

You may be guilty of the same inane tactic. Telling people that you specialize in too many areas raises a red flag. Think about it, and then make an adjustment.

Focus on one or two areas at the most, and only if you are a specialist in those one or two areas.

Your prospects are not morons. Keep things simple. Allow prospects to connect with you and your strengths.


Mike Marchev

Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.

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