In a “me-too-only-cheaper” competitive environment, the fundamentals and strict adherence to the little things will position companies faster and more accurately than just about anything else.
Consider these three facts:
- Fact #1: Clients are in the driver’s seat. They carry the wallet.
- Fact #2: Clients have a number of options when preparing to make a purchase–and they know it.
- Fact #3: Your success will have everything to do with how you manage the small “details.”
If it is true that it takes months to find a new account, but only seconds to lose one, then it makes sense to give a 100% effort to your valued prospects and customers.
Solidify the base of accounts that you have and make them glad they have chosen you as their travel professional. Since the smallest error, mistake, misinterpretation or oversight could blow your previous accomplishments out of the water – and set your company back a couple of months – focus on the task at hand. Dot those i’s… cross those t’s… and think details.
Each and every employee must pull their weight. “Each” is spelled (E-V-E-R-Y-O-N-E). Avoid shooting yourself in the foot and losing what you already have for some foolish reason, or as a result of taking a shortcut.
Now is the time to prove your value and worth to your current client base. You can do this by simply doing what you say you will do… the right way… each and every time. The little things, when overlooked, can destroy your business if you let your guard down if even for a second.
Remember, elephants don’t bite. Mosquitoes do. This reminds us that the “devil is in the details.”
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.
mike@mikemarchev.com