The state was New Mexico. The time was a few years back. The place, an automobile dealership.
I was invited to share a few of my ideas and proven selling tactics to a room full of professional salespeople. Their monthly sales goal was to sell 300 cars every month. (Every month.) This simply means that I was not speaking to a room full of amateurs.
What caught my attention was that every person in the room carried a gold coin in their pocket, reminding them that they were the best in the business. Their one-word mission statement was Loyalty.
This word was driven home in every sales meeting, and their single objective was to hold on to their current customers for a long time. Their goal might have been 300 cars but their strategy was determined by how well they treated their current clients.
TREAT YOUR CLIENTS AS IF THEY HOLD THE KEYS TO YOUR FUTURE because they do.
We often treat our neighbor’s child with more respect than we treat our own children. We are often more polite to strangers than we are to our loved ones. We go out of our way for prospects more readily than we do for our seasoned clients.
The real winners in a winning organization are the customers. They are treated as if the company sincerely wants them to return.
Focus on the needs of your current client base and make it your business to hold on to every single one. Build your business based on a 100% satisfaction level of those you are currently doing business with.
Customer loyalty is fast becoming a thing of the past. Just like my new friends in New Mexico, do not allow this to happen to you. Hold onto your loyal clients and don’t ever let them go.
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.