The Rolling Stones is a rock group… a really old rock group. They are still plying their trade. After nearly 50 years of rocking and rolling, they still manage to get audiences up and tapping their feet. Incredible! They still have the juice.
Here’s a past quote from the New York Times when the “boys” were preparing to make another appearance at Madison Square Garden:
”Rock’n roll requires a certain amount of energy,” said Mr. Jagger. “You just can’t do rock’n roll sitting on a bicycle going 10-miles an hour. You really have to wind the energy level up – that’s part of the main ingredient. It’s not like you have to be a brilliant musician, but you need a kind of explosive, kind of usable, energy to play rock’n roll well. And we have that.”
These lads were the best in the business. They were not the best singers, dancers or musicians. They certainly were not the best looking people on stage. But they still had ”the energy.”
It is energy that sells. Always has. Always will.
Whether you are 15-year-old, or going on 80, the keyword is energy. That is what people buy. That is what we want to witness. That is what other people need and want to experience. Energy.
You don’t have to be the best guitar player in the world. You don’t have to be the best anything in the world. But you do need the “juice,” in the form of enthusiasm. Show me. Energy and enthusiasm. Then you have something working in your favor.
If Mick Jagger, at 77-years-old, can show me a little “juice” – perhaps there is still hope for you and me. This week: Let’s get jazzed. Let’s rev up those engines. Let’s show people we are alive, happy and glad to see them.
Today, and from now on, make others glad they know you.
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.