Clarity of Intention | Travel Research Online


Clarity of Intention


“Clarity of intention propelled by enthusiasm is the most potent combination known to humankind. It is the basis of all accomplishment.” – Author Unknown

Wanting to grow your business is admirable. Wishing you had more profitable sales is a common objective. Hoping things work out for you in the long run should come as no surprise. Praying for the strength to do what is right is admirable.

Wanting, wishing, hoping, and praying won’t do it. The hard truth is that you must do something – if you want to see progress. But doing just anything is not the answer either. Although doing anything might be better than doing nothing, it will prove to be time ill-spent if you do not do the right things.

If you are one of the many who still believe that sales are a numbers game, you may be in for some rough sledding. Tossing enough “stuff” against a wall may result in some sticking, but it definitely is not the shortest or surest route to future success.

As soon as you see the light and compare the art of selling to a “game of darts,” you will begin to add some girth to your bank account.

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Clarity of intention, when speaking of sales, implies that you have an unwavering idea (picture) of your targeted prospect. You know who they are by name and exactly what their needs are. You know what they look like, sound like, think like and you know the actions needing to be taken to stimulate meaningful forward progress.

Then, with thanks going to your self-esteem and personal confidence quotient, you can show your selected audience how exciting the wonderful world of travel can be – and how you can help them enjoy the ride.

Your success will not arrive by accident. It will be directly proportional with your clarity of intention.


A headshot of the author, Mike Marchev

Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.

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