Elephants Don’t Bite | TravelResearchOnline


Elephants Don’t Bite


In a “me-too-only-cheaper” competitive environment, strict adherence to the details (the little things) will position you faster and more accurately than just about anything else.

Take these three facts…

  • Fact: Customers are in the driver’s seat.
  • Fact: They have a number of options when preparing to make a purchase – and they know what they are.
  • Fact: Your success has everything to do with how you manage the “details.”

If it is true that it takes many months to find a new account, but only one goof-up to lose one, then it makes sense to give 100% effort to your valued prospects and customers.

Solidify the relationship you have with your base of accounts by making them glad they have selected you as their travel professional. Since the smallest error, mistake, misinterpretation, or oversight could blow your previous track record out of the water (and set your company back a couple of months), focus on every little task at hand. Dot those i’s… cross those t’s… and think “details.”

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Each and every employee must pull his or her weight. “Each” is spelled (E-V-E-R-Y-O-N-E). Avoid shooting yourself in the foot and losing what you already earned for some foolish reason, or as a result of taking a shortcut.

Now is the time to prove your value and worth to your current client base. You can do this by simply doing what you say you will do… the right way… each and every time. The little things will kill you if you let them.

Remember, elephants don’t bite. Mosquitoes do.


A headshot of the author, Mike Marchev

Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.


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