Little things can make or break your business.
In a “me-too-only-cheaper” competitive environment, the fundamentals and strict adherence to the little things will position companies faster and more accurately than just about anything else.
Fact: Clients are in the driver’s seat.
Fact: They know it, and have a number of options when preparing to make a purchase.
Fact: Your success will have everything to do with how you manage the “details.”
If it is true that it takes months to find a new account but only seconds to lose one, it makes sense to give a 100% effort to your valued prospects and customers.
Solidify the base of accounts that you have and make them glad they have chosen you as a supplier of goods and services. Since the smallest error, mistake, misinterpretation, or oversight could blow your previous accomplishments out of the water – and set your company back a couple of months – focus on the task at hand. Dot those i’s… cross those t’s… and think “details.”
Each and every employee must pull their weight. “Each” is spelled (E-V-E-R-Y-O-N-E). Avoid shooting yourself in the foot and losing what you already have for some foolish reason, or as a result of taking a shortcut.
Now is the time to prove your value, and worth, to your current client base. You can do this by simply doing what you say you will do… the right way… each and every time. The little things will kill you if you let them. The little things will also position you as the true professional you are.
Remember, elephants don’t bite. Mosquitoes do.
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.
