Walking Your Talk | TravelResearchOnline


Walking Your Talk


To set the table for today’s message, I would like to ask you a few questions. Answer these as honestly as you possibly can without attempting to cover up your humanness. What is are your initial thoughts when you come across these situations?

  1. You see a stranger walk into a restaurant with a baseball cap on. He does not remove it as he takes his seat at the table.
  2. You see a man walk to the passenger side of his car only to open the door for his companion.
  3. A stranger, a good 20 feet in front of you, holds the door open for you.
  4. You spot a woman in a food store parking lot return the empty shopping cart back to where she initially picked it up?
  1. You see someone walking down a walkway stop to pick up some litter that was not their own.

I am not casting judgment on these people one way or the another. Each situation however, does merit a knee-jerk decision, regardless if these are church-going people or not.

For years, I have reminded you that people are watching you all the time and making decisions about your behavior. (Their decision. Their opinion.) These are just a few examples of daily activities that come to mind for the sake of example.


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In addition to “everybody” spouting that they provide exemplary customer service (which is a bunch of hooey), virtually everybody honestly feels that they “walk their talk.” Which is also a bunch of malarkey.

In the past ten months, if you have not recognized the need for genuine, sincere and honest communication, leadership and for lack of a better word, role-modelship, then I have little more to offer in this or any future column. It is time for you and me (us) to walk our talk.

Doing the right thing should not be as hard as many people make it. The danger as I see it is when you decide to take the short way because that is what everybody else seems to be doing. And here is my take on this sad situation.

I believe that those of you reading this line of print right at this very moment are the “real deal.” You don’t take short cuts. You read. You listen. You study. You fail like the rest of us, but you learn from each good-intentioned failures. The majority of travel “professionals” do not take the time or make the effort to improve themselves. They are not now reading my words, so there is no danger of my insulting them.


Bottom Line: People are watching you and making and developing opinions. Walk your talk every day, as long as what you are saying is worth repeating.


A headshot of the author, Mike Marchev

Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.


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