2020: What’s the Silver Lining? | TravelResearchOnline


2020: What’s the Silver Lining?


Good-bye 2020!Good Riddance!

2020 was a _________ year.How would you fill that one in?

For our industry, 2020 was an exercise in resilience and hope for the future. I keep thinking about how we can prepare and move forward as our industry recovers. And guess what, I’m feeling excited because of all the changes that have happened in social marketing in spite of (or maybe because of) the pandemic.

Many of us also feel 2020 is a year to look for as many ‘rays of sunshine’ and ‘bits of silver lining’ as possible. Here’s a couple of things that fit into that category and really matter for our industry moving forward.



Forward Thinking Opportunities

Creating opportunities in these tricky times takes some creativity. But, hey, we’ve got time on our hands. Here’s some ideas that are ready and waiting for you to implement to grow your future business.

Let’s make sure we look back on 2020 saying not only ‘good riddance’, but also ‘thank you’ for making us a stronger industry. This will be our gift to our future selves.


Catherine Heeg, International speaker & trainer, focuses on social media marketing strategies for the tourism and hospitality industry. Connect with her at www.cmsspeaking.com and socially.

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