Are You “Useful?” | Travel Research Online


Are You “Useful?”

Today I want you to think about the word “useful.”

I believe that by just thinking about this word, your contribution to your prospects and clients is bound to improve. By following your thoughts and becoming “more” useful your life will immediately change for the good.

Question: Are you useful? Are there opportunities for you to become more useful?

Think about it. I am certain your performance, and the way you approach prospects and clients, will begin to change once you start addressing these two questions.

How you become more useful is something only you can determine. I can’t possibly know what value you are providing now, so I can’t intelligently recommend any improvements.



I do know that if you are just a middle person, a taker, or somebody who feels it is okay to simply skate through life without “bringing something of value, interest or meaning to the party,” your days as an entrepreneur are about to come to a grinding halt.


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So, as not to leave you hanging, I will leave with a little food for thought.

  1. Are you the purveyor of relevant information that is not already available on the web?
  2. Are you a believable source of ideas and creative solutions to unexpected problems?
  3. Have you slowly and meticulously added industry contacts to your personal database, and made a concerted effort to keep these people current and up-to-date?
  4. Are you positioned in the minds of your customers as the “go-to” source without question or hesitation?

I am sure you can come up with a few more elements that will embellish your usefulness. After all, you are the consummate professional and “Useful” is your middle name.


A headshot of the author, Mike Marchev

Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club.

*** You want more to think about? Check out my weekly podcast (Mike’d Up Marchev). Also listed on Spotify, Apple Podcasts, Google, and iHeartRadio.

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