Sailing into Commissions with Margaritaville at Sea | Travel Research Online


Sailing into Commissions with Margaritaville at Sea

Margaritaville at Sea
Photo Credit: Margaritaville at Sea

Looking for a new short vacation option with a brand consumers already know and love? Margaritaville at Sea has just the thing to sell this summer and all year round: 4- and 6-day sea-and land escapes that sail from West Palm Beach to Grand Bahamas.

At Seatrade in Miami, chief commercial officer Francis Riley told TRO the new ship “is going to include all the things you’d get in a Margaritaville resort” – the elevated room, pillows, and mattresses; the 5:00 Bar; the elevated dining with JWB Prime steak house; the valet service; the bands and music throughout the ship; the kids club;  “plus of course what you’d expect in terms of entertainment, including the new show we launched today written by  Jimmy Buffett.”

The new ship, which begins sailing May 14,  gives the company—and the travel advisors who sell it—the opportunity “to talk to a lot of customers who have experienced the land-based resort who might enjoy an elevated cruise experience,” be it just a two-night jaunt out of Florida or with an extended stay on Grand Bahama Island.

As a sign of its commitment to travel advisors, Margaritaville at Sea is setting aside “a minimum of one cabin per sailing” on every single ship starting at a $149 agent rate including taxes and fees.

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