Don’t Underestimate the Significance of Your Signals | Travel Research Online

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Don’t Underestimate the Significance of Your Signals

I Live Where You Vacation. These are the five printed words printed on a wooden sign in my back porch reminding me how fortunate I am to be living in South Florida… especially in the months of January, February, and most of March.

What this factoid has to do with today’s message will soon become apparent.

From below of high antenna tower with glowing circles of signal under clear sky

A high school friend of mine dating back to 1967 flies to Delray Beach once a year to warm his aging body and work on a few tan lines. I spoke to him on the phone recently and was pleasantly surprised with the resulting conversation.

We shared recent updates before selecting a future date for the four of us (spouses)

to meet for dinner. That is when I said, “Bob, I am somewhat skilled at reading audio cues, and I must say by the sound of your voice and accompanying tone, life must be pretty good.” He readily concurred that this was precisely the case.

I tell you this (remind you of this) because there is a good chance that a number of your relationships might be jeopardized by the tone of your voice. This may not be something you are cognizant of. Just the same, your voice will transmit feelings to others and just as I did, your audience will arrive at a conclusion.

In business, and especially with initial encounters, you may not be given a second opportunity to make things right.

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So, it is with all due respect I remind you to pay close attention to the words you choose and the tone in which you deliver them. Business is hard enough when you manage to do everything right. You can’t afford to “shoot yourself in the foot” by sounding aloof, tired, disinterested, lazy, pre-occupied, or bored.

And while I have you. In addition to your tone sending signals to your audience, the way you present yourself physically also paints a picture of who you are. Walk your height. If you are five foot four, walk five foot four. If you are six foot two. Walk six foot two.

Get it? Got it? Good.


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Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club, mike@mikemarchev.com.

*** You want more to think about? Check out my weekly podcast (Miked Up Marchev). Also listed on Spotify, Apple Podcasts, Google, and iHeartRadio.

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