Author Archives: Catherine Heeg

There are 37 articles by Catherine Heeg published on this site.


5 Savvy Ways to Use Social Ads

Do you get tired of scrolling thru your social feeds and only seeing ads that shout “Save Money”?

Are you bored with ads that beseech you to “Buy Now”

What if your own ads could stand out by NOT saying any of those oh-so-common come-ons?

Let’s tune into 5 essential ad types that boost business without sounding ‘sales-ey’ Read the rest of this entry »

5 Ways to Standout Socially & Professionally

Do your clients ever say to you, “I didn’t know you were still in the travel industry”?

Or worse yet, “I didn’t know you were able to book ________.” (Fill in the blank with your top selling destination or ship.)

What if you bumped into a former tour operator colleague at a conference? They said, “I wanted to include your new attraction or hotel (you fill in the blank) in our upcoming group tour, but didn’t know where you currently work. “

What a bummer when you hear this. Don’t miss out on opportunities any longer. Read the rest of this entry »

How to Lose a Fan in 10 Days

Do you remember the movie How to Lose a Guy in 10 Days? Here’s the scoop: Benjamin Barry is an advertising executive and ladies’ man who, to win a big campaign, bets that he can make a woman fall in love with him in 10 days. Meanwhile, Andie Anderson covers the “How To” beat for “Composure” magazine and is assigned to write an article on “How to Lose a Guy in 10 days”.

Read the rest of this entry »

Would you LOVE to better understand if a new destination, attraction or package is going to make your clients jump up and shout “YES, I want to go there!”

If you’re like many in our industry you have a pretty good sense of what’s Hot, and what’s Not!  But once in a while does a new trend surprise you? Do you scratch your head and wonder why the sudden interest in something you thought was off the radar screen?

Read the rest of this entry »

  1. Adjust lighting – Check!
  2. Comb hair – Check!
  3. Test microphone – Check!
  4. Shoot Video! –Check!
  5. Build Relationship! –Work in Progress!

Are you crazy-excited about all the new options to grow relationships and gain clients with your latest video?

Read the rest of this entry »

Tunnel or Funnel? How to Earn Social Fans

You know what it’s like to drive thru a tunnel; dark, dank, and twisty. While in this tunnel the only possibilities are to carry on straight ahead. There’s no option for a detour, or to add any more passengers along the way.

Read the rest of this entry »

Going for the Gold – Winning Social Marketing

Are you loving the bird’s eye view of the Olympic action?  I’m loving the determination and focus of these athletes.  Just making it to the Olympics is a feat unto itself, but imagine the dedication it takes to win a medal.

We all know about the 10,000 hours theory–that it takes 10,000 hours to become an expert in an industry or sport.  I’ve read that Biathlon athletes start training at 8 or 9 years old.  Mogul skiers hit their peak at 23 to 26 years old.   That’s the time frame these athletes have to accomplish their 10,000 and get onto the Olympic podium.

Read the rest of this entry »

15 Social Marketing Tactics You Can Do in a Flash

Does your email box fill up faster than you can say ‘Travel’? Do you feel like the phone hasn’t stopped ringing? (not a bad thing) Are you left with 10 or 15 minutes between meetings and wonder how to make the most of your time?

Getting from frazzled to fruitful…

….swamped to strategic…

…chaotic to connected is do-able when you make the most of short spurts of time.

In today’s world it seems that busy is the new badge of honor.  Crazy! Stunned! Buried! Overloaded!  These are words that seem to be everywhere.  How are we to get anything done…we’re too busy!

Read the rest of this entry »

3 Social Tips to Ring in the New Year

As we close out the year and start the party to ring in 2018 do you ever feel the need to take stock of how far you’ve progressed? Social marketing moves at lightning speed and here’s a couple of key takeaways to put you in a great position for 2018.

Get a jump start on 2018 and polish off a couple of things before the ball drops and the fireworks start.

Read the rest of this entry »

9 Blog Hacks to Save you Time

  1. You’ll have a 20 hour work week with a computer (circa 1989)
  2. A vacuum robot will make your life easier
  3. Blog writing can be easy

Which of these statements is true?

If you chose C, you’re absolutely right!  Whether you LOVE to write and can’t wait to write your next article or if you HATE to write and procrastinate, you’ll find some reassurance and tips here.

Read the rest of this entry »

Are you sporting new specs?

Have you just leaped over to a new laptop?

Are you working on a new workout routine?

If you’re like many of us you’ve found that it takes a bit of time to get used to any new tip, tool or trend.   I just got new glasses and I scare myself every time I see my reflection…or try to walk down stairs.

Read the rest of this entry »

3 Social Ad Hacks You May Have Missed

Do you want an easy way to re-connect with past clients?

Do you want to attract potential new clients?

As a busy travel & tourism pro you’re faced with the dilemma of where to spend your precious time and marketing efforts.  Attracting potential new clients and keeping strong relationships with current clients is probably at the top of your to do list, but may often times get buried beneath accounting, phone calls and creating itineraries.

Read the rest of this entry »

Does your day start like this?

  • Ohh, look at this cool photo on my social feed
  • Yikes, I should really get more photos on my sites & grow my social fan base
  • Wow, this is an amazing video. How did they do that?
  • Hmmm…I guess it’s time to think about changing my cover photo again.
  • I should look to see what’s popular and create an image.
  • Ah, look at the time, I’ve got to jump onto that client call now.

Sometimes it may feel like there are so many things on that ‘to-do’ and ‘want to do’ list that it’s impossible to know where to start.

Read the rest of this entry »

Remember when it was easy enough to snap a photo on a fam trip and use it in your next newsletter?

Remember when you had to spend huge dollars to buy an image to use in a newspaper ad?

Remember when… back in the ‘good ol’ days’ of travel marketing there were only a few sources for images and only a few reasons to use them.

Read the rest of this entry »

How to Market your Blog like a Pro

Summer is a time for BBQ’s, triathlons and gardening. Think about the planning that goes into each of these fun summer activities.

Take the summer backyard BBQ for example; think of all the planning that goes into that party. Menu planning, grocery shopping and grass mowing are only the start. Doing these tasks in the right order keeps the budget in line and ensures you won’t have fresh cut grass in your glass.

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How to Create Images that Get Shared

What have YOU shared lately on your social feeds?

What have your fans shared lately?

Inspiring your fans and their friends to share your photos and graphics is key to reaching a broader audience. Once your fans share, their friends share, and their friends’ friends share your post, and you have the snowball effect happening.

Read the rest of this entry »

Do Your Social Ads WOW? – 5 Ways to Out Perform

What would you do if you worked in a brick and mortar storefront business and your walk-in traffic dropped by 50%?  Yikes, you’d probably be thinking about moving or advertising, right?

Well, as a travel, tourism or hospitality pro, moving is probably not in the cards.  So that leaves advertising.  Now that organic social reaching is dropping quicker than you can say ‘travel’ (some estimate a 50% drop year over year), we need to power up our social ad strategy.

Read the rest of this entry »

5 Social Ways to Magnify your Visual Variety

Is a photo still worth 1000 words? Is a video really worth 1.8 million words?

Does anyone read or listen anymore?

In our fast moving world communication is even more chaotic. How can we change the conversation with our visuals while saving time?

  1. Impactful Images

How do your images look on your mobile device? Are they sized right for all platforms? Are you able to see the photo details and appreciate the beauty in a small space? Testing your photos for their impact on a mobile device and desktop viewing is crucial. Read the rest of this entry »

How to use 360 Video like a Pro

Imagine zip lining thru an exotic tropical forest; monkeys hanging in the tree branches below you. Birds chirping above you. Behind and below you is a thatch roof hut. You cross a small stream and see a family fishing on the banks. All of a sudden a huge monkey swings right in front of you landing on the next tree branch.

Wow! How exciting!

All this while sitting in the comforts of your local travel agent’s office. Or while shopping at the mall.

This is the world of 360 video and virtual reality. Read the rest of this entry »

12 Exciting Ways to Use Live Streaming Video

Are your clients clamoring to know exactly what their tour with you will look like? Do they ask questions about the experiences, activities, and culinary creations?

What if you had a way to show them exactly what your tours involve and help them experience it online? Wouldn’t that be an amazing way to build stronger relationships and put the human touch into your marketing!

Live streaming video gives you that star quality! Read the rest of this entry »

Social marketing can be as fickle as fashion!  There’s always a “What’ Hot” and a “What’s Not” list springing up in both.  As we turn over another calendar year, let’s look forward and back to learn, plan, and stay on trend.

Remember poodle skirts, leisure suits, and big hair? You laugh, yet I sure loved my big hair… back in the day.  Now those fashion faux pas are as out of date as:

  1. MySpace
  2. Social ads that aren’t targeted to specific, well-defined audiences.
  3. Images that are poor quality or not sized right for the particular platform.

These vintage tactics can be as easily updated as those flared pants that made a comeback after bell-bottoms. Read the rest of this entry »