Author Archives: Chelle Honiker-Yarbrough

There are 5 articles by Chelle Honiker-Yarbrough published on this site.

A high tide raises all boats

I’m fortunate enough to live on a little tropical island off the coast of Texas. The Gulf of Mexico is my backyard, golf cart parades are the norm, rhinestone encrusted flip-flops are considered dress shoes, and casual Friday means that the last one to the dockside bar has to buy the first round and you better not get there past 2pm or it’s you. We’re a tourist destination, and a really fun one, with a lively music scene and great fresh fish and shrimp at locally-owned restaurants. The next time you’re in Port Aransas, be sure and let me know.

It’s an idyllic life, and I don’t take it for granted. Read the rest of this entry »

Getting great at social media

If you’re like most busy travel pros you’ll find that trying to add one more thing into your daily mix is beyond a chore – it’s pure insanity. Those that have recognized the benefits of social media seem to have endless time to just “hang out” on Facebook, right? Like all new skills we learn, the trick is to incorporate the training into the day to day.

I won’t go into the pros and cons of social media here – suffice to say it’s where your customers are, and so it’s where you need to be. I’ll simply ask you this: your clients and referrals are making friends with your competitors and learning about what they do – shouldn’t you be there too? Read the rest of this entry »

A short rant about email addresses

Everyone… take note. I have a new email address. It’s: – you can remember that, right? How about Surely your clients can remember that! They’ll store it in their address books forever. Maybe, not to be confused with Piece of cake, right?

Wrong. Read the rest of this entry »

A website checkup for a new year

The beginning of the year is a great time to take stock and assess your business. Since your online presence is just as crucial an asset as any other, be sure and review all the components associated with it, including your domain name, hosting, website graphics and any content. Here’s a checklist to help you get started. Read the rest of this entry »

Cloud computing for travel pros

Cloud Computing, also known as web-based software or SaaS (Software as a Service), is the latest buzzword in a long string of computing buzzwords and at first blush most travel pros might tend to dismiss it as “not applicable” to their day-to-day operations. Considering that the major advocates and advertisers are large (expensive) players – IBM, Sun & Microsoft, to name a few – it’s an easy assumption to make. Cloud Computing’s main purpose is offering shared access and data storage, which, of course is practical and a huge advantage for companies spread out all over the world. But what if your company is a small or home-based operation? How does Cloud Computing help you?  Let me count the ways. Read the rest of this entry »