Author Archives: Greg Kott

There are 2 articles by Greg Kott published on this site.

Travel agents have been incorporating websites into their business for well over ten years now. However, too few agencies and independent agents leverage their website as a key driver of their business. We’ve seen a few phases of website marketing over the years – some successful, and some not so successful.  The ‘if you build it they will come’ phase, where agents thought consumers would magically come to their website and generate business. The booking-engine phase, where some agents thought that many of those magic consumers would also book cruises and tours online with no agent interaction. The search-engine phase, where agents thought that search engine traffic would automatically generate a tremendous source of new business. Read the rest of this entry »

Knowing your customer through your website

Travel agents are starting to use their websites as an effective component of their sales and marketing campaigns.  The content, tools, ease-of-use, and technology exist today for agencies of all sizes and web skills to have their own effective web presence, and to focus their websites on their particular specialties.  We know that consumers are shopping more and more on their agent’s websites, before they make the decision to buy. Now is the time to use your website to differentiate yourself in the market. Read the rest of this entry »