Editor’s Note: Point to Point is a column reserved for gurus, instructors, icons, and other big wigs that can influence the travel industry. Sometimes we can learn a lot from those who do not have all the experience. It is not meant to be an ad for Mike Marchev–the advice is valid! This piece was written by Joe Santoni, a student of Mike Marchev who regularly writes for Travel Research Online.
At first I thought “what could I possibly have to offer the readership of TRO that would interest those who probably know as much, or more, than I do about the travel business?” I soon came up with the answer–probably a lot.
A year ago this past September 2nd I joined a host agency that specialized in cruises. After all, I won’t have to “sell” anything to anybody. This should be a walk in the park. Cruises sell themselves!
All my “marketing” was going to be done for me. All I had to do was get people to join an online travel club, and everything else would come as a result of a fine-tuned autopilot. Read the rest of this entry »