Author Archives: Karen Dawson, CTC

There are 3 articles by Karen Dawson, CTC published on this site.

It’s that time of year when lots of bridal shows are on the calendar. However, bridal shows can also be very frustrating to travel agents – they are expensive, and often agents don’t see the ROI (Return on Investment) for the expense and effort put forth.

I know you’ll do a terrific job decorating your booth, so these suggestions are preparations you can do now for after the show, and some tidbits you can use at the show. Read the rest of this entry »

Crunching the numbers–Travel agency math

I love this time of year. A chance to get caught up doing things I seemingly never have the time to do. The most important action of evaluating how I did last year, and what revenue I want to earn this year!

I admit; I’ve never been a “numbers” person, so taking the time to do the math to figure out what revenue I need to earn next year, on a weekly basis is scary. But now that I have, it does bring great clarity.

I could never remember the formula until I wrote it down and I will share it with you! Read the rest of this entry »

Get out of the house–really!

Agents ask me all the time “How do I market my agency?” In my opinion, the best way is to get out of the house, and go talk to people. How lucky we being home based? We can go out at any time of day, and attend the function of our choice.

As Mike Marchev often says, this is a people business.  And as exciting as social media is, I want to do business with people I see each week at my networking meetings, each month at the various social and “special interest” groups and organizations I belong to, and at non-travel workshops and events where I can learn something and meet new people. Read the rest of this entry »