Author Archives: Lori Hardegree

There are 12 articles by Lori Hardegree published on this site.

One of the questions I have been asked the most by entrepreneurs who attend my webinars and trainings on Facebook is “How did you get a quote request form onto your Facebook page?” I’m asked often enough that you will find a lesson dedicated to this topic in my Facebook Accelerator course. I’d like to share that lesson with you here today.

The important thing to know here is that it’s not just a form you can embed on Facebook; you can embed ANY web page in a Facebook tab. It could be your home page, your “about us” page, a sales page for one of your products or programs, a form people can fill out to be added to your email marketing list… the possibilities are endless! The good news is that it’s quick and easy to do, too. Now for all of you who are thinking “Yeah, maybe for you, but I’m not ‘techy’ like you are!” I want you to put those doubts aside. I PROMISE you that this is something you can do. It’s click, click, click, paste a link, and save. Not too bad, right? You can do that! Read the rest of this entry »

5 Tips for Facebook Ads that Get Real Results!

Are you using Facebook Ads in your business? Most travel professionals I speak with WANT to use Facebook Ads, but they aren’t always sure they are getting a good return on investment from them.

Today I’ve got 5 tips for you to create Facebook Ads that get noticed… and get results. Read the rest of this entry »

Have you been looking for a way to really get your business name out there in a bigger way and firmly establish yourself as the go-to expert in your niche? There is no better way to do that than to be published and featured as an expert on a high-traffic website or publication.

Content marketing is always a great way to raise your expert profile, but a lot of travel professionals aren’t quite sure where to get started with something like this. Finding places that accept guest posts, editorials, or (even better) advertorials isn’t always easy.

Since I know you are busy growing your business and taking care of your fabulous clients and their vacations, I thought I might compile a list of a few places that not only accept guest submissions, but quite often actually pay for them! Read the rest of this entry »

Your website is your storefront. In many cases, it provides a prospect’s first impression of your company. You know what they say about first impressions; you can only make one and it better count. The good news is that keeping in mind a few fundamentals and making a few simple tweaks to your website can take it from bland to brilliant. You can create a website that attracts visitors, converts clients, and helps you build a prosperous and exciting business.

Here are 10 tips for taking your web site from bland to brilliant: Read the rest of this entry »

This New Tool May Be a Game Changer!

Don’t you love it when you find a new tool that just makes your life so much easier or that gets much better results than what you were using before? I think in terms of social media, Adobe Spark can be one of those game changer type tools for travel professionals.

Here’s something you may not know about me: I suck at graphics. Seriously bad. I am great with all kinds of technology, but when it comes to making things “look pretty,” I am just not your girl! Because of that, I am always on the lookout for new tools to make things like quote photos for Facebook look better.

Finding something that can create fabulous, professional looking social media graphics in a matter of minutes is good. Seeing that the tool can also create beautiful videos with audio narration and music, well that’s even better. Finding out I can use it to build a really stunning itinerary for a client and give them a custom link to their visual itinerary… now I’m sold! Read the rest of this entry »

Social media is an important part of any online marketing strategy, but it’s important to realize that it’s only a part and not the whole thing. You may find that Facebook works so well to build your audience that you neglect other marketing channels. Social media should be just one aspect of your overall strategy.

There are several reasons that this is the case. For one thing, people generally aren’t on social media to buy. Social media provides a way to build brand awareness and make connections with potential clients. You usually have to lead them off of social media in order to make the sale.

Another reason is that it’s simply always good to diversify. You don’t want to put all of your eggs in one basket. What if one day, the excellent results you’re getting from Facebook stop? You’ll have to start from scratch elsewhere. Read the rest of this entry »

Raise Your Visibility With Facebook Live

Have you seen Facebook Live yet? It’s a (relatively) new feature on Facebook that lets you broadcast LIVE video over Facebook using your mobile phone. For a long time this cool feature was only available for verified users and the media, but it is now rolling out to everyone and can be an amazing tool for marketing your business. You can “go live” now on your personal page, your business page and as of this week… in Facebook groups, too!

Video is the type of content that often drives the most engagement over Facebook. It’s also a great way to increase that “know, like, and trust” factor that we are all looking to build with potential clients, right? They get to see your smiling face and hear your voice; it makes for a much deeper connection than just reading your posts. This takes it up a notch further. Right now Facebook Live content is showing higher in the newsfeed of your Facebook friends and fans than any other content. Read the rest of this entry »

Does Facebook Know You are a Travel Expert?

Facebook has been hard at work making some changes lately (no big surprise there, right?), but the good news is that some of them will be a great addition for service-based businesses such as travel professionals. You’ll want to check out this new Facebook update and make sure your business is ready to take advantage of this new opportunity to increase your visibility to new potential clients! Read the rest of this entry »

8 Keys to Social Media Success

Going in to 2016, it’s no surprise that most travel agents have social media included in their marketing plan. Using social media to promote your business can be lucrative if you know what to do to make the most of it.

It’s easy to get bogged down in the details of what was the reach on this post or did that pin drive clicks to your web site, but it’s important to look at the big picture and double check those big social media best practices. You have to remember that social media is not a short-term game. It takes time and commitment as well as a specific goal in mind.

Here are my top social media best practices to keep in mind… Read the rest of this entry »

Do I Really Need a Web Site?

I’m not sure what it is about travel professionals that is different from other entrepreneurs but “do I really need a web site?” is a pretty common question. I never really hear other business owners ask that question. They seem to accept it as a given, but for some reason that isn’t the case with travel agents.

The best way I can explain my answer to this question is that it’s a lot like how I answer travel clients who ask “do I really need a passport for this cruise?” Do you absolutely, positively HAVE to have one… no. Is it a good idea to go without one? NO. Should you have one? YES. Is it worth spending the extra money to have one? YES. Read the rest of this entry »

“I have a Facebook page, but I can’t get anyone to like or comment on anything!” is something I hear often from travel professionals. They know that social media can help build their business, but they can’t quite seem to get things moving on their page. I can relate. I spent YEARS with a Facebook page that might as well have had crickets chirping in the background. Fast forward to today, and we have an active and engaged community of over 22,000 fans on our page and Facebook drives a lot of traffic (and bookings) for the agency. Read the rest of this entry »

Three Ways To Grow Your Facebook Page Without Ads

“How do I get more fans on my Facebook page?” is probably one of the questions I hear from travel professionals most often. Of course the easy answer is “with Facebook ads”, but not every agent is ready to take that leap yet, and even if they are using paid advertising, everyone appreciates some free options as well.

There are countless ways to grow your Facebook fan page, but I have three favorites that are easy to implement and can start working for you right away. Read the rest of this entry »