Author Archives: Mike Marchev

There are 1699 articles by Mike Marchev published on this site.

In Search Of the Magic Pill

As a marketing specialist who has made his living sharing ideas, experiences, proven systems and “mistakes to avoid” since 1984, there are a couple of messages I feel stronger about than others.

The subject of today’s article sits right up there near the top. There is no magic bean, potion, solution, or remedy when it comes to growing and sustaining a business in today’s competitive environment. That is not to say that you can’t adopt a few best practices as your own. And there are a number of activities you can pursue that will silently sabotage your current progress. Read the rest of this entry »

“I’ve Got This!”

I was reminded of these three words while watching a TV show a few months back. It hit a chord with me, and I decided to adopt it as my new “phrase that pays.” Stay with me as I explain the significance behind these words.

I will tell you one thing right from the start. These words and the associated “belief” that come with them have nothing to do with hoping, wishing, dreaming, and any inherent optimism you might possess. The mere utterance of these three words will do little to make your “dream” a reality.

In my case, I repeat these three words to myself when I am feeling tired, frustrated or Read the rest of this entry »

Flying Around In Circles

I have finally gotten around to writing my fifth book titled Bedtime Stories For Travel Professionals. It crossed my mind that, in order to promote my book properly, I should provide a sample chapter or two to give my potential readers a better idea as to the type of story involved. I decided on a slice of my life that I will take to my grave. It describes a lesson I learned from when I was testing for my private pilot’s license. I am sure I shared this lesson with you in years past, but it is definitely worth repeating in case you missed it. Here goes: Read the rest of this entry »

Even by my standards, today’s article may sound a bit edgy. Good. If it serves as a whack in the head and gets you off the bench and back in the game, then I am sticking to my guns.

The reference to “drinking the Kool-Aid” stems from the Jim Jones tragedy in Jonestown, Guyana back in 1978. Over 900 cult followers lost their lives after believing the words of the wrong guy. They played “follow the leader” to their demise. And in this case, the leader was less than squared away.

I’m afraid that many of you reading this article, and a great many who are not reading it, are listening to information that is not helping you get back in the game of growing your travel business. I often refer to this as “playing to the wrong audience.” Just because you have hit a few roadblocks recently, you may be beginning to feel frustrated and dejected.

To this, I simply say, “Welcome to the world of competition.” Read the rest of this entry »

Why Put Things Off?

Last week, before ending my Inner Circle sales meeting, I asked for opinions regarding my members’ most pressing concerns. I should not have been surprised when I heard the, more often than not, being related to sales. After all, without sales, you have no business. Without customers, you have nobody to service.

My mind shot to another recent response I received from those attending my Mastermind Owners Retreat in Cancun. The concern this group mentioned time and time again involved the negative behavior referred to as procrastination. In preparing for this week’s article, I decided to couple these two concerns together. Read the rest of this entry »

While you are reading today’s article, I am sitting in a Mastermind Meeting (Session Two) in Cancun, Mexico at the Grand Hotel at Moon Palace. This meeting has been on the books for over a year and has been canceled twice since Covid-19 raised its ugly head. Originally scheduled for Jamaica, we decided to hold it in Mexico for logistics’ sake.

It came as no surprise that many people thought a trip to Mexico was less than intelligent. While never underestimating the severity of this pandemic, I have always endorsed the notion that “A ship is safe in a harbor… but that is not what ships are built for.” The pieces are slowly coming together, and perhaps it is time that we begin thinking about getting out. Read the rest of this entry »

You Had Me At “Hello!”

I was reminded recently of a famous line in a movie with Tom Cruise and Renee Zellweger. The sound bite went viral with the line, “You had me at hello.” This clearly endorsed the belief that first impressions are significant. (The movie was Jerry Maguire.)

A similar situation surfaced this week. I thought it might serve as a good reminder in this week’s Cup of Mo-Jo.

Let’s see if I can share this important message without boring you to tears.

My wife and I are “thinking” about relocating to the west coast of Florida in the not too distant future. Last week we happened upon an attractive real estate development just a few miles north-east of Sarasota. We stopped in the Information Office and filled out a few forms indicating a sincere interest. Read the rest of this entry »

Getting in Position to Win

An accident on the last lap of the Daytona 500 resulted in victory for driver Michael McDowell, who had no chance to win up until then. After 498 miles of racing, this driver found himself “in position” to take advantage of a last lap pile up. The result was a trophy and a large sum of money.

The lesson was glaringly clear. If you ever want to have a chance to win as a result of the unexpected, you had better find a way to get yourself in “position.” Opportunities often evaporate as fast as they appear. You must be able to respond in a flash before giving your opponent room to rebound. Read the rest of this entry »

Who’s Next?

There is one thing that travel entrepreneurs can never lose sight of: what is true today may, not be true tomorrow. If this past year has not delivered that message to you in spades, then I do not think you have been paying attention. But yesterday’s news is just that… yesterday’s news. How you choose to spend your time today will largely determine the size of your smile tomorrow.

There is another fact we all can agree with, and that is there is not a shortage of “advice” coming from the mouths, offices, and websites of industry gurus.

If there was a single word however, that I would recommend as your next tattoo, it would be the word “prospecting.” Read the rest of this entry »

Adjust Your Attitude

It took me more years than I’d like to admit, but I eventually came to the realization that your body follows your head. Said another way, your success is in your mind. As you thinketh, you becometh. Don’t quote those last five words—I believe I might have exercised a little poetic license with the spelling. The meaning is right on the money. Get Your Thinking Straight.

I have always been fascinated by the “placebo effect.” This is where 100 patients are given a white pill to cure a medical problem. Fifty of those patients receive legitimate medication, while the other fifty receive nothing more than a sugar pill (the “placebo.”) Yet, a significant percentage Read the rest of this entry »

The seed for today’s article was planted by Royal Caribbean’s Vicki Freed during a recent interview at an Inner Circle Sales Meeting. Vicki reminded us that we were all still being held up waiting for the light to turn green. She was referring to the moment people will begin traveling again.

Naturally, this thought got me thinking of an analogy I could share with you this week. I think I have one you can identify with. Read the rest of this entry »

The swimming pool in my condominium complex has reopened again with certain restrictions pertaining to social distancing. I slip into the water by 9 am every morning and, with one exception, have the pool to myself. My swimming buddy is Frankie “Cheech,” who spends the summer months in New Jersey. (Maybe that is why we understand each other so well while sharing a similar sense of humor.)

The other day Frankie called my attention to four words he learned while in the service. (Rest easy. They are acceptable in social settings.) We have come to refer to these words as the “Four D’s.” I have positioned them as my guiding reminders. They keep me on track, and help me stay focused while I train for an upcoming event. (I’m preparing my aging body for an Ironman 70.3 Triathlon in May.) Read the rest of this entry »


I’d like to share a “moment” I had last week while talking to a professor from Montclair State University. His name is Dr. Rob Gilbert, and he specializes in Sports Psychology. Our common thread is that we both graduated from the University of Massachusetts.

While holding my rapt attention, Dr. Rob asked me a question that immediately stopped me in my tracks. He asked me what was the worse thing any one of my athletic coaches could have said to me as I exited the field of play. I uttered some knee-jerk lame responses and asked him what he thought.

Marchev. You look very tentative out there.”

Read the rest of this entry »


I am not a regular when it comes to TV viewing, but I capitulated when my son strongly recommended I watch a particular program on Netflix. The show features the exploits of an orphan who later became a chess genius. I was glued to my TV as each of the seven episodes unfolded. It is reported that this was Netflix’s most watched serial, The Queen’s Gambit. You do not need to be a student of chess to enjoy and personally benefit from this program.

I was entertained for sure. But more specifically, I was engrossed in the story line. Although far from the story’s main theme, I was often reminded of a number of sales lessons. I would like to share a few of these with you this week. Read the rest of this entry »


The year 2020 tested our character, our resilience, our tenacity and, often times, our sense of humor. Yesterday is now in our rearview mirrors and we are tightly focused on what lies ahead.

As many of you know by now, this is the first of 52 weekly kick-offs falling under the newly created column, Mike’s Monday Cup of “Mo-Joe.”

Follow my logic before I leave you with something to think about today. Read the rest of this entry »



Don’t allow yourself to fall victim to this behavior:

  • I would’ve done it if I had more money.
  • I could’ve tried if I had more time.
  • I should’ve called them but …

This happens more often than not, when you get an idea and fail to act on it. This simply does not have to happen.

Once you have an idea for a notion to do something, do it. Don’t think it to death. And don’t procrastinate until you forget what it is you were going to try. Read the rest of this entry »


We are just days away from what historians refer to as a New Year.

In addition to calendar manufacturers, a great number of our peers are getting excited as 2020 comes to an unceremonious close.

Here are the facts. Yesterday has come and gone. Mentally, politically, and financially – it is done. Over. Kaput.

The one and only question worth asking is, “What are you planning to do with today and tomorrow? I’ve said it before, and I will say it again, you are driving the bus. Where you take it is entirely up to you.

One thing is for sure. Read the rest of this entry »


A phrase I find somewhat humorous (not) while talking on the telephone is one you might be guilty of yourself. “I know you’re busy so I’ll let you go.” Translation: “I’m done talking to you. I have better ways to spend my time. I gotta go. Ta-ta.”

I am reminded of an old Yogi Berra saying that reminds us “It’s not over ‘til it is over.” Your conversations are not over until they are over. This is particularly apropos if you are interested in making a favorable “lasting” impression when speaking to both prospects and current clients.

I’ll cut to the chase, and leave you with today’s reminder Read the rest of this entry »

Make Your Move


Today is the perfect day to wish everybody who reads my column regularly a very Merry Christmas, along with sincere wishes for a fun and productive 2021.

But before doing so, I would like to share two experiences with you I had just yesterday. They have nothing to do with each other, but both serve as good reminders.

The first one occurred during my biweekly Inner Circle Meeting. The meeting ran a full 70-minutes, but by the reports received we accomplished a great deal. It wasn’t until I signed off at the end of the meeting that I realized that I had neglected to hit the record button. Since many of my members rely on the recording you might imagine how poorly I felt as a result of this oversight. The word I used was DUMB! Read the rest of this entry »


Like everything in life, there are two sides to every coin. My observation will not sit well with everybody reading today’s message; but it does, and will, pertain to many of you.

I was sitting at my desk the other day when I glanced out the window and spotted one of my older neighbors shuffling toward the mailbox. I watched, hoping I would not have to run to his aid should he stub his toe and take a tumble.

He made it unscathed to the mailbox and inserted his key. Upon opening the box I saw him lean down and peer into an “empty” box. He closed the box and headed back to his apartment with no news, good or bad. Read the rest of this entry »


If you are looking for a good business book to read, I highly recommend Jeff Walker’s Launch. It reminds us of the importance of timing and the value of “setting up” your next important project. I was introduced to a great example of how “anticipation” works earlier today.

Stuart Cohen and I are training for an Ironman 70.3 Triathlon along with a mutual friend of ours, Frank Adornato. The race is not until May 15th, and they have been postponing registration week after week. Since this is a rescheduled race, and we were not originally planning to compete, we were beginning to fear that the regularly allotted positions would be taken. Read the rest of this entry »