Author Archives: Mike Marchev

There are 1557 articles by Mike Marchev published on this site.

Today’s short audio clip serves as a reminder of one of the most predominant flaws in salesmanship. Until you sit back and focus on this simple yet effective behavior you will be swimming up river against the tide.

You may think you are good at holding people’s attention. Read the rest of this entry »

Today I have another audio clip for you. Let me know how you like these.

The question worth pondering is, “Are you making a difference in other people’s lives?” This is a question I ask myself often, and I think it might help keep you focused in the right direction as it relates to the world of travel. Read the rest of this entry »


Before you jump all over me, I want to acknowledge the situation we have all been in for the past 3 to 4 months. I realize that progress has not been our primary objective, but I also believe that it will soon be time for all of us to get “back in the game.”

That being said, as we kick off another week, I want to try something new regarding today’s message. Read the rest of this entry »


Today is Friday and on Monday evening, earlier this week, I was reminded of a very powerful truth. It may sound like a stretch, but I will give it a shot.

I suppose you can associate today’s message to “There are two sides to every coin,” or, “Be wary of initial impressions.”

Back story. I have never been a fan of Kanye West. This goes back to the evening he grabbed the mic from TS during a music awards ceremony to share his personal opinion on who should have won the award. Read the rest of this entry »

The person who first reminded us that “time flies” knew exactly what they were talking about. Nearly one year ago, I was honing in a 12-pound weight loss to win a bet with a friend of mine. $100 was going to a charity of my choice, if I managed to tip the scales at 188 by June 6th, 2019. (I won the bet and The Wounded Warriors were up a C-note.)

That is not what I came to talk to you about today. One year later, I stepped on the scale (this morning) and read 187.2. It was hard losing the weight. It was a lot easier maintaining it.

So, where is the message? Read the rest of this entry »


Yesterday, I asked you to request the full-blown copy of my Special Report titled My 12-Word Marketing Plan. Send me an email with the number 12 in the subject box and get ready for a blinding flash of the obvious. (Well worth your time to read.)

I promised you the Cliff Notes version today. Here it is.

Are you ready to get down to business? Read the rest of this entry »


Yes They Can!

These 12 words can make a BIG difference.

Are you ready to get down to business? You may have spent some time devising specific goals and actions to guide you through the rest of the year. You have likely reviewed your progress to analyze what recently went wrong, and what went right. All good moves. But, let me see if I can simplify this a bit for you and save you some time. Read the rest of this entry »


I recently “warned” my readers in a recent Travel Research Online article that I would soon be casting much of my “political correctness” to the wind. It is time to address our reality head on, and do what is necessary to move on down the road while putting a little bounce back in our step.

If you are a bit thin-skinned, I politely request that you move along and wait for milder messages in the days to come.

In a recent browsing episode, I happened on a blog from 2008 with the following post. These ARE NOT my words. I quote: Read the rest of this entry »


One thing is for sure. There is not a shortage of training webinars and Zoom gatherings these days. This may be an indication for what we can expect in the near future.

At this very moment, I am investing one-hour of my time listening to an on-line webinar from a “professional” who I had assumed had something to offer me and my future. I can’t believe what I am hearing. Read the rest of this entry »


Recently, I found myself flipping through the restaurant review section of my local newspaper and I spotted one “food joint” where I thought I would like to try for an upcoming night out. I had heard a few good things from friends and felt comfortable in my decision to call and make a reservation for the next date-night with my wife Barbara. I began reading the reviews thinking that they were only going to reinforce my decision. I was wrong – very, very wrong.

The first review changed my thinking 180 degrees. Read the rest of this entry »


My guess is… sometimes… and that depends.

I was brought to my attention recently… by me… that I may be getting tired of playing the politically correct card in fear of getting a few of my readers upset.

I have given this more than just a little thought over the past few days, and I am leaning toward “opening up” my articles just a tad. Why would I want to “risk” having readers wanting to “opt-off” my list? After all, I mean well; and, like you, I would prefer to be “liked” than used as a human dartboard. Read the rest of this entry »



Here is a word that could be categorized as a “4-letter-word,” as far as I am concerned. Procrastination is a malady experienced by just about every man, woman, and child from sea to shining sea.

In short, it implies that it is okay to put off until tomorrow what could be done, stated, or accomplished today. In a few cases, this postponement of action warrants some consideration. After all, doesn’t “haste make waste”… according to a popular reminder first recorded in 1575 in John Ray’s proverb collection.

But I am also quick to remind you, “he who hesitates is lost.” Read the rest of this entry »



I recently read an article from a marketing professional, whose book I once read and immediately connected with. He listed ten reasons why most people fail. For the next few days I want to focus on just four of his observations.

Let’s begin with my personal “Word of The Year.” DISCIPLINE.

“Training to ensure proper behavior,” is the #1 listing in the dictionary for this word. I am good with that. You will have to determine for yourself what specific behavior is right for you. There is no one answer for one’s behavior, although some are more admirable than others. Read the rest of this entry »


As a few of you know, I “speak for a living” and have been known to shoot from the hip.

I consider myself to be a non-linear speaker by design who usually ends up talking about what is shooting through his mind at the moment. This is both good and bad. It is what it is.

I can assure my audiences of only one thing. They can’t finish a sentence for me because where they think I may be going may not be where I end up.

That being said, I thought I’d share this with you… as it crosses my mind. Read the rest of this entry »


Maybe it has something to do with my age, or perhaps I am just a bit naïve, but I do not see what all the fuss is all about. Who said that building a business has to be difficult? Certainly not me. Like everything worth pursuing, it is the fundamentals along with the basics that will get you to where you are trying to go.

I am reminded of my very own elementary, yet effective, solution to the problem. The world is made up of just two types of people: (1) Those you can help, and (2) the other kind. Spend your time looking for type #1 and zero time on #2.

In an attempt to simplify your efforts, I’ve outlined five steps that will have you feeling like a pro in very short order. Read the rest of this entry »

Be a Fixer

Does it often seem that the only time people contact you is when they are in a jam? When they have a problem? When they need help? Never when things are going smoothly? Congratulations. That is exactly how you want it to be.

Although I am a better than average swimmer, I am comforted when I see a lifeguard present and on alert. I don’t remember ever approaching a lifeguard stand to just “shoot the breeze.” In most cases, lifeguards are summoned when something goes wrong, and usually without advance notice. Then, a highly trained professional springs into action with an efficient, thorough, and polished display of expertise — and without an attitude. Read the rest of this entry »

Tell anybody your idea, and chances are the first thing that comes out of their mouth sounds like, “The problem with that is…” Go ahead try it. It will make you laugh when you see I am right. In fact, you are probably guilty of this knee-jerk response yourself. (Shame on you.)

When it comes to creativity, I want you to pour gas on other people’s ideas and not toss a wet blanket on them. Fuel their enthusiasm. Don’t hinder the creative process. Read the rest of this entry »

Do What Works


As I often do, I asked my coaching students to share their recent good news / bad news stories. I do this so we can all learn from each other, from both good and bad experiences.

The topic was promotion and, more specifically, how we can promote our services. I offered an idea and one student immediately shared the fact that she had done exactly what I was talking about… and that it worked to perfection.

I applauded her positive efforts before asking her when she enjoyed her marketing success story. Read the rest of this entry »

Little By Little


Tomorrow I will wake up to another Saturday. Which, in and of itself, is a good thing. I will go straight to the living room floor for some full body stretching. (If not already, you will soon understand the need for this fundamental task once you pass the age of X.) I will move onto the kitchen for my usual boring breakfast. A bowl of cereal with fruit, accompanied by a cup of yogurt.

Since I biked 25 miles today, my legs will undoubtedly feel a tad sore tomorrow; so, I’ve decide to designate this particular Saturday as a “day of rest.” I will remind myself that “the mind quits first,” and reluctantly go outside and run a few miles.

Why am I sharing this with you today? Because if you don’t have a goal for your life Read the rest of this entry »


There is a distinct line between “customer service” and being a doormat. Remember: you can’t be all things to all people. Nor should you try to be.

If there is one common refrain I hear (and if I’ve heard it once, I’ve heard it a hundred times) it is: “Potential clients contact me to milk me for as much information as they can before they head out to book their own vacation on the internet.” Read the rest of this entry »


As sales and marketing advice goes, this may very well be up there with the best of it. I was recently reminded of this natural phenomenon and I could not find my way to my computer keyboard fast enough to share it with whomever is out there listening. This is a BIGGIE. Tune in.

I ended a training session I was conducting with what I consider to be some sage advice. To me, what I am about to suggest is both logical and extraordinarily simple. It is effective and incredibly apropos. It does not cost a red cent and the results are extremely powerful. Read the rest of this entry »