By now, travel agents know that the Internet has changed the field forever. We know that in order to stay in the game, we must incorporate technology into the way we do business. But while it is important to integrate strategies like smart phones, social media, and search engine optimization into your business, don’t forget to emphasize the one thing that will set you apart. When it comes to competing against huge online travel agencies, it is your personal touch that will get you the client.
Think about it: there is a huge world out there to compete with. How are you going to set yourself apart? What are your other interests beside travel? What once-in-a-lifetime experiences do you have the inside scoop on? And how can you incorporate those special interests and connections into top-of-the-line vacations for your clients? Figure out what you can offer that no one else can, then sell it. Read the rest of this entry »