Author Archives: Sheila Folk

There are 3 articles by Sheila Folk published on this site.

Client Onboarding

Your prospect said YES! They are ready to work with you. You’ve successfully turned a lead into a prospect, and that prospect is now a new client. Woo-hoo!

So, what’s next? Now that the customer is excited to work with you and is ready to sign on the dotted line, how do you get them on board and well-positioned to become a loyal, long-term client?

Do you have in place a process to welcome him to your business? After you’ve booked his trip, do you have a way to manage how you communicate with him, to make the most of your time, and to get the most from this new relationship? If you don’t, or if you think your existing process could be improved, coming across this article is, indeed, a lucky find! Read the rest of this entry »

Who Cares What They Think About You?

In life, I’m all about not really caring what others think or say about me. I live my life, in my own way, with my own standards; and make my own choices, without worrying about whether anybody else agrees or not!

In the business world—it’s a totally different story: What others think and say about me can either contribute to my success or ensure my failure. It is absolutely essential that I care about what my clients and industry peers think of me!

How about you? Do you really know what your customers think about you and your agency? As an owner, it’s vital that you understand how they feel about you and the service you provide. Regardless of how hard you work to be the best travel advisor you can be, in reality, you cannot be all that unless your customers think you are. Read the rest of this entry »

Scope Creep

Everybody is talking about fees, fees, fees.

Yes, we all know that when you charge a fee, you:

  1. Make more money
  2. Garner the type of clients who value your expertise
  3. Weed out the tire kickers
  4. Demonstrate your worth
  5. Create an accurate perception of your value
  6. And so much more…

But, nobody is talking about scope creep! What is it? How does it affect your profitability? And, how can you get rid of it altogether?

Scope creep is not a term that’s often used in the travel industry. Other service providers have been using it for years, and it’s high time that we start thinking about how it applies to us, as travel pros, and how it affects our bottom line!

I define scope creep as what happens when a client changes the game. Plain and Read the rest of this entry »