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Sailing for a week with 500 or so travel advisors and partners for the KHM Group Crystal Awards Cruise, I heard a lot of presentations onboard Celebrity Reflection last month. And a surprising number of them shared the same advice for travel advisors in 2024. Whether you are a new advisor or a Crystal Award winner or even a supplier, I heard over and over again, the key to success in this busiest of years is to zero in on your top customers Read the rest of this entry »

It’s not often you get to spend a week at sea with two of the best cruise executives in the industry. Of course, I took the opportunity to talk travel news with Katina Athanasiou and John Diorio during the KHM Travel Group’s Crystal Awards, sailing Celebrity Reflection in the Caribbean, and they were gracious enough to chat with me Read the rest of this entry »

We Need Certification, Travel Advisors Say

Second in a series on the influx of new travel advisors in the industry. Check out part one here.

Justin Hinkle has spent more than a decade dreaming of owning his own business. Despite having an MBA, a Master of Science in Systems Engineering and a corporate job as a systems engineer for a ballistic missile defense system, he was searching for something more meaningful, something that put him in charge of his own destiny, something that better fit his personality. And something that incorporates his absolute favorite thing to do, travel Read the rest of this entry »

First in a series on the influx of untrained newcomers to the industry

“I am looking to join a host agency and feeling a bit overwhelmed,” reads a recent Facebook post. “I am looking for a smaller agency that is personable, honest, and helps you reach your goals. That is either low-cost or free. Sells cruise lines as well as Disney, all-inclusives, and more. Offers CLIA. High commission split and no requirements on how much you sell.” Signed, Anonymous.

We’ve all seen posts like that and cringed. And last week, Angela Hughes addressed it in an open letter to the industry—and to those looking to enter it—that I thought was worth sharing Read the rest of this entry »

New York, NY. “We’re in the renaissance of the travel advisor in the distribution channel, driven by the general public,” Travel Leaders Group president John Lovell told a group of trade reporters last week.

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Travel Advisors Find New Marketing Twists for 2024

Sure, sure, you are so busy that you just have no time to even think about marketing. Yet, marketing is the foundation on which all businesses rely. Smart travel advisors with whom we spoke are blocking out time on their schedules to do some outreach, finding new ways to connect, and turning to SEO algorithms and Pinterest to “meet clients where they are.” Read the rest of this entry »

“I’ve been in travel for nine years and this is the busiest January I’ve had; every day there’s a new lead from social media,” says Megan Amelio at Bridie Travel in Chicago. “Literally, every day there’s a new post on our local Facebook groups and Google looking for a travel advisor.”

“It’s January 17, and I’ve already booked what I booked in all of January 2023, and I’m nowhere near done,” says Cheri Smith. “I can hardly keep up with the requests.”

They are not alone Read the rest of this entry »

A change in US Department of Labor (DOL) regulations should have travel agencies taking a second look at their relationships with independent contractors, travel lawyers say. While the new requirements are relatively easy to meet, their details spell trouble for some agencies. TRO reached out to travel attorneys Mark Pestronk and Tom Carpenter to get their take on what it means—and their advice on what to do Read the rest of this entry »

Eight Travel Advisors Share Ideas for 2024

(Part 2 of 2. For two more great ideas, see Nine Great Ideas for 2024: Travel Advisors Share New Agendas for the New Year | Travel Research Online. I know that’s 10 in all, I’ve added one more since last week!)

It’s going to be a busy year, travel advisors say. While for some the focus is on building their client base, making it more profitable, or marketing to new customers, others say their biggest challenge in 2024 is time management.

At Cruise Planners-The Zeneri Team, Melissa Shanks is looking more to grow her high-end customer base through a luxury travel club she is organizing with two of her associates Read the rest of this entry »

We got so many great stories, we’ve divided this article into two! Read part 1 here.

You know it’s going to be a great year when a story about what’s new ends up being about how to cope with all the business coming our way.

On the drawing board for 2024, many travel advisors report, are strategies to focus on high-end clients; hire assistants; host more groups; charge fees—or raise them. Some are taking a step into new technologies; others are building new kinds of road maps and vision boards to keep track of where they are Read the rest of this entry »

It looks like the happiest of new years is headed our way in 2024—but despite the ringing phones and constant emails (or maybe because of them!) travel advisors seem determined this year to have a little fun, to set sail for far-flung destinations, or to take their parents and kids to somewhere they have never been.

After two good years, it seems, the travel industry is ready to travel Read the rest of this entry »

Scott Austin had been with his host agency for only six months when things started to go wrong. A former hospital CFO, he signed up with Pinnacle Travel in 2022, and immediately immersed himself in learning about the industry first-hand. He traveled extensively with Pinnacle owner Annaliza Proctor to places like Puerto Vallarta and Cancun, and quickly came to consider her a “very, very good friend.”

When his first commission check failed to appear, he let it be. The second time, though, he called the supplier—and was told they had sent the money to Pinnacle 45 days earlier Read the rest of this entry »

Always have a Plan B, travel advisors say. Pack your patience—and when you’re sailing the Atlantic in December, bring along some Dramamine too. But no amount of planning would have been enough to make my ill-fated cruise on MSC Meraviglia work last week. In the end, it was travel insurance that saved the day for me.

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You don’t necessarily have to love a niche to build a great business around it, says Corey Hargarther of Dream Vacations. You just need a great group leader and a unique spin that differentiates you from the competition.

That’s been Hargarther’s plan for his board gaming cruise group, and it’s working. Meeples at Sea, which began with 20 inside cabins on a four-night Carnival cruise out of Jacksonville, has grown to 60, mostly in balcony rooms, on Celebrity Apex.

“It’s not as much about finding a niche that appeals to the masses as it is finding some sort of differentiator Read the rest of this entry »

It was a Latin-style celebration in Miami last week, as travel partners, travel press and the greater Norwegian Cruise Line family—including Norwegian Cruise Line Holdings Ltd. president and CEO Harry Sommer, NCL CEO David Herrera and new SVP of North America Sales John Chernesky, who joined the team in April—gathered for the official christening of Norwegian Viva.

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‘Tis the season to give thanks for family, friends and clients—and to show our appreciation by sending them a gift. So we’ve put together some suggestions of some the favorite things of our own staff and our travel advisor readers.

Happy gifting, happy getting, and happy traveling to all.

I’ll start with my personal favorite this past month, as I flew three times from 90-degree weather in the Caribbean to the 50s in New York: a soft, storable and eco-friendly jacket. My Jack Wolfskin Pack and Go jacket, specifically designed for travelers, is made of waterproof, windproof and 100% recycled polyester Read the rest of this entry »

Brad Tolkin is a guy who watches the cycles in the travel industry, always on the lookout for those seismic moments that may rock the boat of success for his company and the travel advisors affiliated with it. His take on 2024 for travel advisors? “Buckle up and go get ‘em,” he says. “It’s going to be a busy year.”

Indeed, Tolkin told the 1,000 attendees at the Dream Vacations/CruiseOne annual conference last week, “today we are witnessing another tremendous seismic moment,” the result of “the tailwind the pandemic has left us, plus the ability to work from anywhere, and the acceptance of this from employers. And this genie is never going back into the bottle.” Read the rest of this entry »

It’s been a record-breaking year in the travel industry—but as 2023 nears an end, travel advisors who sell the Middle East are wondering about the possible fallout of the Israel/Hamas War. Some already are feeling the pinch as suppliers shift itineraries, customers try unsuccessfully to cancel—and travel advisors and their commissions are caught in the middle. Again.

“I have been fighting with Regent since they announced my clients would not be going to Israel and Egypt—which was the whole reason for their trip—and put Greece in its place,” says Samantha Hamilton at Ultimate Vacations. “My clients have already been to Greece and have no desire to go back Read the rest of this entry »

Artificial intelligence can play chess or pass the bar in every state, and do well on every medical credentials exam. It can fill in the next word in a sentence for you, which makes it seem capable of thinking. It can locate a missing child in the universe of refugee camps. But there is one question it cannot answer: “What would make my customer happy?”

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It’s got mountains and oceans, coral reefs and rain forests, mud baths and sulphur springs, and a drive-in volcano. There are affordable hotels with amazing views and well-known hospitality names like Sandals and Zoetry that hug the mountains and rest in the rainforests. While the weather is hot and the towns a little crowded, visitors will find an awful lot to love here—including “the most beautiful hotel room” and “the most beautiful spa” in the world. It’s easy to see why the French and the British fought over this island 14 times. Whether you are looking for the ultimate in privacy and luxury or an affordable, beautiful, romantic and flower-filled Caribbean getaway, you likely can find it on St. Lucia.

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Travel Advisor Arrest Sparks Industry Concern

If you’ve been reading my column for any amount of time, I trust you know my goal is always to help the travel industry in general—and travel advisors in particular. To that end, I always try my very hardest to never say anything negative about a travel advisor. But on very rare occasions, the interests of a single TA and those of the industry conflict, and I have to make the hard choice to call them out.

This is one of those times. Read the rest of this entry »