It may seem strange to say I go to Africa to meet Americans, but it is one of the good things that happen when I attend Africa’s Travel Indaba, as I did in Durban, South Africa, May 3-5.
One of the many benefits of attending Indaba is being able to meet travel agents from the US who have been hosted by South African Tourism. Throughout the year, the tourism board works the trade show circuit in the US and singles out travel agents who are ripe for opening up business in Africa. Then, every year when Indaba rolls around in May, SAT brings a select few of them to South Africa. On one trip, SAT exposes them to the broad spectrum of the African travel industry at the one-stop trade show of Indaba, and then takes them around to give them a taste of South Africa.
I have met many American travel agents at Indaba, and it has given me a window into a blossoming market of African Americans traveling to Africa Read the rest of this entry »