If you think ChatGPT is helpful, you really might want to make friends with Toby.

Built specifically to meet the needs of travel advisors, this new electronic assistant can make you more efficient, save you time and make your customers love you even more than they do now.

At least that seemed to be the sentiment of the travel advisors who have been beta-testing Toby and/or listening in on the podcast about him this week.

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In a previous life, when Sue Peyer was director of quality for Cox Communications, part of her job was to monitor customer service calls. The company used Israeli software that turned the dialogue into text, so she could read the transcribed conversations in a Word document.

When ChatGPT came out, Peyer was curious to see how the technology had advanced and how this latest development in artificial intelligence (AI) could help her run her travel agency.

I needed to research African photo safaris that could be linked to cruises. It would be a 2–3-week vacation with a budget of about $25,000 per couple. I’ve been looking for an opportunity to try out ChatGPT, and this looked like it would be a perfect test.

ChatGPT is a new computer program that can assist travel advisors—or middle school students, physicians, politicians, or anyone else—by helping them answer questions and provide client information. It uses artificial intelligence (AI) to understand and respond to text messages in a way that mimics human conversation.