(Part 2 of 2. For two more great ideas, see Nine Great Ideas for 2024: Travel Advisors Share New Agendas for the New Year | Travel Research Online. I know that’s 10 in all, I’ve added one more since last week!)

It’s going to be a busy year, travel advisors say. While for some the focus is on building their client base, making it more profitable, or marketing to new customers, others say their biggest challenge in 2024 is time management.

At Cruise Planners-The Zeneri Team, Melissa Shanks is looking more to grow her high-end customer base through a luxury travel club she is organizing with two of her associates Read the rest of this entry »

Celebrity Cruises is taking extraordinary steps to keep its Galapagos customers safe. Silversea is canceling a cruise in the Red Sea. From South America to the Middle East, political unrest continued to keep the cruise industry—and the travel advisors who sell its products—on their toes last week.

Celebrity, last week, issued an advisory asking guests booked on Galapagos cruises on Celebrity Flora, Celebrity Xploration and Celebrity Xpedition to not arrive in the country until the day before their sailing.

c, the pre-departure arrival point for many guests, is considered its most dangerous, as its ports have become a hub for drug smuggling. Ecuador’s President Daniel Noboa has declared a state of “internal armed conflict” and imposed a nationwide state of emergency and nighttime curfew after a wave of gang violence in which armed men interrupted a live TV broadcast and took more than 100 prison staff hostage.

Lindblad Expeditions has cancelled two cruises in the region that were scheduled to sail on January 12 and 13, National Geographic Endeavour II and Islander II “out of an abundance of caution,” and noting a “lack of clarity” regarding air travel. Celebrity Cruises is taking extraordinary steps to keep its customers safe. Silversea canceled a call in Manta, Ecuador, on Silver Nova, which is sailing a 71-day roundtrip sailing around South America, and Azamara canceled a stop as well. Intrepid and G Adventures posted travel alerts on their websites informing travelers of the 60-day state of emergency and noted they are monitoring the situation carefully.

Celebrity issued an advisory asking guests booked on Celebrity Flora, Celebrity Xploration and Celebrity Xpedition to not arrive in the country until the day before their sailing.

In a letter sent January 10, Celebrity stressed that cruises are not cancelled But, guests who feel uncomfortable can cancel their bookings with a full refund and have the opportunity for price protection on future voyages when they book a new cruise before 2025. Celebrity Cruises also will reimburse guests for any fees they incur for changing their inbound flights.

Guests who are sailing on the three ships will be housed at the new Holiday Inn, in a secure area near the airport, and are asked not to leave the hotel. Celebrity staffers will escort guests as they transfer to the hotel and on to their flights to Baltra.

All pre- and post-cruise excursions in Ecuador have been suspended.

“Any Celebrity pre- or post-cruise packages in Ecuador will be cancelled and refunded, as these will no longer take place. For independently purchased pre- or post-cruise purchases, we recommend you cancel these, and we will review refund requests,” Celebrity Cruises said in the letter.

Celebrity says it is closely monitoring the situation and may still cancel cruises if the situation deteriorates.

Mariscal Sucre Quito International Airport in Quito and José Joaquín de Olmedo International Airport in Guayaquil remain fully operational, but American Airlines, JetBlue, Spirit Airlines and United Airlines all have canceled some flights, and American, Delta, LATAM and United have issued waivers for travel to the country.

In the Middle East, meanwhile, trouble in the Red Sea and Yemen has more cruise ships scrambling to find alternative routes.

After making changes to the itinerary of the last sailing, Silversea last week canceled Silver Moon’s January 16-26 sailing of the Silver Moon Muscat-Dubai itinerary and is “in the process of informing affected guests and their travel agents of the reprotection options. Our global security team continues to closely monitor the situation in the region and will make any additional changes if required,” a spokesperson told TRO.

The cruise was scheduled to visit several destinations in the Middle East, including Saudi Arabia, Bahrein, Qatar and the United Arab Emirates.

Affected passengers will receive different compensations, including refund of the fate of the cancelled cruise portion, and Future Cruise Credits (FCCs).

But the January 26-February 11 sailing remains scheduled, as are future voyages.

MSC Cruises, meanwhile, has rerouted MSC Poesia’s 115-day world cruise, which now will circumnavigate Africa instead of passing through the Suez Canal and the Red Sea.

We got so many great stories, we’ve divided this article into two! Read part 1 here.

You know it’s going to be a great year when a story about what’s new ends up being about how to cope with all the business coming our way.

On the drawing board for 2024, many travel advisors report, are strategies to focus on high-end clients; hire assistants; host more groups; charge fees—or raise them. Some are taking a step into new technologies; others are building new kinds of road maps and vision boards to keep track of where they are Read the rest of this entry »

United Airlines and Alaska Airlines canceled more than 350 flights on Monday, representing 8% of United’s schedule and 20% of Alaska’s, as the FAA grounded 171 Boeing 737 Max 9s airplanes following an incident on Friday.

Alaska Airlines said passengers whose flights are canceled will be moved to the next available flight, or can request a change or a refund without incurring fees under a flexible travel policy. United said in a post on X (formerly known as Twitter) that it is working with customers to find other travel options.

A door plug blew off an Alaska Airlines flight in midair, leaving a gaping hole and howling winds that caused the plane to depressurize, forcing the plane to return to Portland, Oregon, minutes after takeoff.

Two seats were destroyed on the aircraft—but they were unoccupied. And because the accident occurred right after take-off, everyone was wearing seatbelts (though some expressed concern over babies being held by their mothers instead of being placed in car seats). None of the 171 passengers and six crew members aboard was seriously injured.

Investigators are looking into how the door plug—a panel where an optional emergency exit can be placed if passenger capacity is high—was fastened before it blew out of the plane. The door plug has been located in the backyard of a teacher in Portland, Oregon, but the plane’s cockpit voice recorder was inadvertently taped over.

Another version of the Max, a 737 Max 8, was involved in two crashes that killed hundreds of people in 2018 and 2019. And last month, Boeing urged its customers to inspect more than 1,300 Max planes for possible loose bolts in the rudder-control system.

Boeing stock fell 9% in early trading on Monday. In a research report, Morningstar said that while the impact would not be material, “the dramatic nature of the flaw will have the effect of once again calling Boeing’s product governance into question by customers, regulators and the flying public.”

Scott Austin had been with his host agency for only six months when things started to go wrong. A former hospital CFO, he signed up with Pinnacle Travel in 2022, and immediately immersed himself in learning about the industry first-hand. He traveled extensively with Pinnacle owner Annaliza Proctor to places like Puerto Vallarta and Cancun, and quickly came to consider her a “very, very good friend.”

When his first commission check failed to appear, he let it be. The second time, though, he called the supplier—and was told they had sent the money to Pinnacle 45 days earlier Read the rest of this entry »

Travelers knew Wednesday was going to be a mess at the airport—but they didn’t plan on the extra stress of pro-Palestine protesters blocking the access roads as well.

More than 60 protesters were arrested after two separate demonstrations closed roads leading to JFK and LAX airports, backing up traffic and forcing some travelers to get out of their Ubers and walk to the terminals.

No flights were delayed at either airport.

In New York, Port Authority Police officers arrested about 25 demonstrators who blocked traffic on the Van Wyck Expressway near the Terminal 4 exit for about 20 minutes at 11 am, and about 35 protesters who tried to block Century Boulevard near LAX with traffic cones, trash bins, scooters and debris, at about 9:30.

The Port Authority of New York and New Jersey dispatched two buses offering rides to travelers involved in the backup to allow them to reach the airport safely.

A few days earlier, a multi-car caravan blocked roads to O’Hare International Airport in Chicago.

On Wednesday, the Los Angeles Police Department accused protesters of throwing a police officer to the ground and “attacking uninvolved passerbys in their vehicles,” without providing further details about either incident. Traffic was impacted for about two hours.

Since the Israel-Hamas war began on Oct. 7, protests have broken out in cities across the United States. In New York, pro-Palestinian organizers protested events, including the Macy’s Thanksgiving Day Parade and the annual tree-lighting ceremony at Rockefeller Center.

At a news conference on Tuesday, New York City Mayor Eric Adams said, “I don’t believe that people should be able to just take over our streets and march in our streets. I don’t believe people should be able to take over our bridges. I just don’t believe you can run a city this complex where people can just do whatever they want.”

It was a Latin-style celebration in Miami last week, as travel partners, travel press and the greater Norwegian Cruise Line family—including Norwegian Cruise Line Holdings Ltd. president and CEO Harry Sommer, NCL CEO David Herrera and new SVP of North America Sales John Chernesky, who joined the team in April—gathered for the official christening of Norwegian Viva.

Alaska Air Group Inc. on Sunday announced a plan to acquire Hawaiian Holdings Inc. Alaska’s $1.9 billion offer is almost four times the current price of Hawaiian shares, which have been pummeled this year by the Maui wildfires, high fuel costs and engine recall issues on some of its Airbus SE planes.

In a joint announcement, the airlines said the merger will allow them to compete effectively, expand destinations and entrench the newly combined carrier on the West Coast. The newly combined company will have a 25% share of the US domestic market. Alaska Air will remain the fifth-largest carrier in the United States, behind Delta Air Lines, American Airlines, Southwest Airlines and United Airlines — all of which grew to their current size with the help of mergers. Alaska Air will have 365 aircraft, 31,200 employees and 54.7 million annual passengers; it will be based in Seattle, and Honolulu will become an Alaska Airlines hub, where pilot, flight attendant and maintenance bases will remain.

Should the agreement be approved by antitrust regulators, the combined airline will be part of the Oneworld airline alliance, which Alaska joined in 2021. It will serve 138 destinations, including 29 international markets.

During a Sunday conference call with investors, Alaska emphasized Hawaiian’s long history of profitability. The carriers said the deal will offer travelers more opportunities to fly to and from Hawaii; now, Hawaiian mainly connects the state to major airports in the United States, Japan, South Korea, Australia and New Zealand, while Alaska flies throughout the United States, and to Mexico and Central America. Insiders noted that the combination of Alaska and Hawaiian will give the new company control of the Hawaiian market, one of the world’s most popular tourist destinations. Over the past year, Hawaiian sold about 22% of all flights to Hawaii, more than any other airline; that number would climb to 38%, more than double that of the next competitor, United Airlines.

United, the fourth-largest carrier, controls about 16 percent of the market, according to federal data. Alaska controls about 6.4 percent of the market today, a share that would grow to 8.2 percent after its acquisition. JetBlue controls about 5.5 percent of the market today, but that would nearly double in size if it is successful in completing its purchase of Spirit.

Alaska Airlines CEO Ben Minicucci said consumers will continue to see both brands, but work groups from the two airlines will be combined under a single collective bargaining agreement.

The merger still must get past the Department of Justice (DOJ), which has successfully challenged partnerships between JetBlue and American Airlines and JetBlue and Spirit, citing antitrust concerns. But Minicucci said less than 3% of the network routes of the two airlines overlap.

‘Tis the season to give thanks for family, friends and clients—and to show our appreciation by sending them a gift. So we’ve put together some suggestions of some the favorite things of our own staff and our travel advisor readers.

Happy gifting, happy getting, and happy traveling to all.

I’ll start with my personal favorite this past month, as I flew three times from 90-degree weather in the Caribbean to the 50s in New York: a soft, storable and eco-friendly jacket. My Jack Wolfskin Pack and Go jacket, specifically designed for travelers, is made of waterproof, windproof and 100% recycled polyester Read the rest of this entry »

As water levels in a major Amazon tributary drop to the lowest levels in recorded history, Viking has rerouted its cruises on the river and switched passengers to a fully Caribbean itinerary.

After months without rain in the Brazilian rainforest, tributaries to the Amazon have been drying up, leaving boats stranded. The port of Manaus, at the point where the Rio Negro and the Amazon meet, recorded 13.59 meters (44.6 ft) of water on Monday, the lowest level since records began in 1902.

“As you may be aware, historically low water levels along the Amazon River have restricted river traffic. We have been closely monitoring the situation to determine the impact on your itinerary. At this time, we anticipate that water levels will remain too low for your ship to safely navigate the affected area. Unfortunately, the situation prevents us from operating your voyage as planned,” Viking said. “We recognize that you may have chosen this particular itinerary to explore the Amazon River, and we share in your disappointment.”

Viking Sea now will add San Juan, Puerto Rico; Philipsburg, St. Martin; and Saint George’s, Grenada to its Amazon & Caribbean Adventure itinerary to replace the scheduled days on the Amazon. In return, guests are being offered a $500 per person shipboard credit and a future cruise voucher for 30% of their paid cruise fare.

For Avalon Waterways, which also sails the Amazon, the water depth is not an issue, as its ships carry just 44 guests. “Our cruises are still being offered, providing Avalon guests a full—and fully immersive—Amazon vacation,” Avalon Waterways president Pam Hoffee told TRO.

Brad Tolkin is a guy who watches the cycles in the travel industry, always on the lookout for those seismic moments that may rock the boat of success for his company and the travel advisors affiliated with it. His take on 2024 for travel advisors? “Buckle up and go get ‘em,” he says. “It’s going to be a busy year.”

Indeed, Tolkin told the 1,000 attendees at the Dream Vacations/CruiseOne annual conference last week, “today we are witnessing another tremendous seismic moment,” the result of “the tailwind the pandemic has left us, plus the ability to work from anywhere, and the acceptance of this from employers. And this genie is never going back into the bottle.” Read the rest of this entry »

With more than 15 million people expected to descend on Paris for the 2024 Summer Olympic and Paralympic games, tickets—and hotel rooms—will be tighter than ever. To help travel advisors put together amazing packages, luxury villa company Rental Escapes is offering up packages that include beautiful private accommodations and tickets to the games.

The Rental Escapes collection in France includes:

Pompidou, a 19th-century building built by Gustav Eiffel that has been transformed into a loft with two lounge areas, four bedrooms and a kitchen with a mobile island.

St Didier, a two-bedroom duplex apartment with views of the Eiffel Tower, a library and a luxurious living room with lots of natural light in the 16th district.

Villa BB, in an exclusive residential area of Saint Tropez, a new five-bedroom villa with a private terrace and balconies that accommodates up to 10.

Bastide Des Chenes in Provence, a 17-acre farm with a main house and an attached farmhouse.

Fleurs De Provence in Avignon, a private estate with fruit trees, fountains and streams that can accommodate up to 24 people, with a heated swimming pool, a well-equipped gym and fitness room, a tennis court and plenty of outdoor seating.

Rental Escapes’ concierge service can help arrange a private chef or massage, exclusive tours or special amenities. And for the Olympics, they can provide tickets and transportation, as well as unique experiences like sitting with an expert or an athlete.

As always, Rental Escapes will pay a 10% commission and one reward point for every $1 travel advisors book. And under a Thanksgiving promotion announced this week, advisors who book a client in November for travel before 12/31/2024 will earn a bonus commission via Amazon gift cards valued at up to $5,000.

“Attending the Olympics is a bucket list, once-in-a-lifetime experience, and the dedicated support Rental Escapes provides will ensure a vacation surpassing those in dreams,” said CEO Brian Schwimmer, co-founder of the Montreal-based company. But, he cautioned, “we encourage travelers to plan well in advance and begin booking now.”

It’s been a record-breaking year in the travel industry—but as 2023 nears an end, travel advisors who sell the Middle East are wondering about the possible fallout of the Israel/Hamas War. Some already are feeling the pinch as suppliers shift itineraries, customers try unsuccessfully to cancel—and travel advisors and their commissions are caught in the middle. Again.

“I have been fighting with Regent since they announced my clients would not be going to Israel and Egypt—which was the whole reason for their trip—and put Greece in its place,” says Samantha Hamilton at Ultimate Vacations. “My clients have already been to Greece and have no desire to go back Read the rest of this entry »

It’s got mountains and oceans, coral reefs and rain forests, mud baths and sulphur springs, and a drive-in volcano. There are affordable hotels with amazing views and well-known hospitality names like Sandals and Zoetry that hug the mountains and rest in the rainforests. While the weather is hot and the towns a little crowded, visitors will find an awful lot to love here—including “the most beautiful hotel room” and “the most beautiful spa” in the world. It’s easy to see why the French and the British fought over this island 14 times. Whether you are looking for the ultimate in privacy and luxury or an affordable, beautiful, romantic and flower-filled Caribbean getaway, you likely can find it on St. Lucia.

A new private jet partnership will allow seamless connections with Delta itineraries; a new class of premium airport lounges is coming; NDCs are on the way, but not right now; and sustainability is a key long-term goal.

Those are the takeaways from Steve Sear, Delta Airlines EVP of global sales and distribution, at the opening session of the Global Travel Collection’s Elevate conference in New York today.

Chatting with Internova Travel Group’s EVP of partner relations Peter Vlitas, Sear promised that Delta’s investment in Wheels Up private jets will allow customers to get off a Delta flight and onto a jet in a partnership that delivers 100% on-time performance. “Operational excellence is going to be the foundation,” he promised. “It has to be 100%—they expect that jet to be there, to know the tail number. It has to work every time.”

Premium customers also soon will get a new kind of airport lounge, curated like the lounge in Charles de Gaulle in Paris, with a full dining experience. The first is scheduled to open in Los Angeles in Q3 2024, then in New York, Atlanta, Seattle and Detroit. “We learned from Virgin that sky clubs are important,” Sear said. “People see it as an experience.” Delta has opened nine new lounges in the past 15 months, adding 5,000 seats, and is enlarging others, including those in all eight of its hubs.

With the complexities of NDC plans, meanwhile, Delta’s first priority is to do no harm to the travel advisor. “For us, NDC is a small subset in our distribution strategy; we want to be where the customers want to engage Delta, and our commitment is to be best in class in every one of those channels,” he said. “We believe the change to NDC is inevitable and we are committed to that, but in an evolutionary way, not a revolutionary way; we are going to do it right, and make it as simple as possible.”

Also in the Delta game plan is a focus on sustainability. “We can’t be a dirty industry, that’s just not going to be a long-term viable situation so we are all 100% committed.” Delta has gone plastic-free on its planes except for coffee cups and is electrifying all ground service.

Surely Delta expected some push-back from customers when it announced changes to its loyalty program last month. But the carrier this week said it has listened to the disappointment its frequent flyers expressed—and is cutting back on the cut-backs.

“Over the past few weeks, many of you have shared feedback about the changes we announced to Delta’s SkyMiles Program,” the email from CEO Ed Bastion said. “What’s been most clear to me is how much you love Delta and the disappointment many of you felt by the significance of the changes. Your voice matters, and we are listening.”

In response, Delta has lowered the Medallion Qualification Dollar (MQD, or dollars spent) requirements at each tier of the program. Here’s how they compare with the previous announcement:

• Silver Medallion Status: from $6,000 to $5,000 MQDs
• Gold Medallion Status: from $12,000 to $10,000 MQDs
• Platinum Medallion Status: from $18,000 to $15,000 MQDs
• Diamond Medallion Status: from $35,000 to $28,000 MQDs.

In addition, Platinum, Platinum Business, Reserve and Reserve Business American Express Card Members will now receive a head start of 2,500 MQDs per card.

Perhaps the most contentious part of the changes involved access to Delta Sky Lounges, to which many Delta SkyMiles® and American Express credit card holders until now have had unlimited access. To cut down the growing crowds there, Delta had earlier cut the number of visits per cardholder. But now the following rules will apply:

• Delta SkyMiles® Reserve and Reserve Business Card Members will now receive 15 days of Delta Sky Club access per year, up from 10 announced last month.
• Delta Platinum Card® and American Express Business Platinum Card will receive 10 days of Delta Sky Club access per year, up from 6.
• Each “Delta Sky Club visit” includes entries within a 24-hour period, including the departure city, connecting airports and arrival destination. A same-day round trip would count as one visit.
• Holders of Delta SkyMiles® Reserve, Reserve Business, or Platinum Cards from American Express also will be able to purchase club access for $50 per visit.
• Delta SkyMiles® Reserve, Reserve Business, Platinum Card, and Business Platinum American Express Card holders will earn unlimited Delta Sky Club Access after spending $75,000 on an eligible card in a calendar year. Unlimited access would continue for the remainder of the current Medallion Year as well as the following Medallion Year. Card spend tracking begins on January 1, 2024 for the 2025 Medallion Year.
• Unlimited Delta Sky Club Access under the current policy is available until February 1, 2025.

Delta also announced improvements to its Choice Benefits program, where Platinum and Diamond Medallion members now will be able to select various perks, such as SkyClub membership or bonus miles, and to choose an MQD Accelerator for the following qualification year.

Perhaps the most significant improvement involves Delta customers who have been saving up MQMs. Beginning in 2024, they can redeem 100,000 MQMs to maintain their level of status. If you have 500,000 miles that you earned and rolled over for the past few years, for example, you can use them to keep your status for the next five years, regardless of the other changes.

“I know the modifications we have made won’t solve for every disappointment,” Bastian wrote. “Our goal is to do our best to ensure we deliver the service and benefits your loyalty deserves.”

If you’ve been reading my column for any amount of time, I trust you know my goal is always to help the travel industry in general—and travel advisors in particular. To that end, I always try my very hardest to never say anything negative about a travel advisor. But on very rare occasions, the interests of a single TA and those of the industry conflict, and I have to make the hard choice to call them out.

This is one of those times. Read the rest of this entry »

In one of the most beautiful venues I’ve been to recently for a travel event, the Los Cabos Tourism Board last week launched a new promotion designed to “reinvent itself as a holistic wellness-forward destination and Mexico’s top destination for luxury wellness travel.”

On the 38th floor of the new Virgin Hotels in Manhattan, with a glorious sunset as a backdrop, the event emphasized the “personal fulfillment and overall wellness” that is possible in Los Cabos, thanks to its spas, gastronomy, sustainability, culture, community and hospitality.

Uniworld Boutique River Cruises will add two new ships to its fleet, and begin sailing one in 2024 and one in 2025.

The S.S. Victoria and S.S. Elisabeth—formerly Crystal Cruises’ Crystal Bach and Crystal Mahler—are being leased from Seaside Collection under a three-year, bareboat charter agreement. They will sail with an all-Uniworld staff and offer Uniworld’s amenities, to create “the signature Uniworld experience on existing itineraries,” the company said.

The two identical ships hold 110 guests in 55 suites and staterooms, each with full-length windows opposite king-sized beds, and adjoining suites that offer two-bedroom accommodations. They also have a massage room, gym, bistro for snacks, rooftop bar and grill, and fine dining restaurants featuring farm-to-table cuisine gathered daily by the chef in each destination.

S.S. Victoria will sail the Rhine for the 2024 season, beginning in March in Amsterdam with an 8-day “Holland & Belgium at Tulip Time” cruise through Belgium and The Netherlands. Then it will sail the 8-day “Castles Along the Rhine” itinerary from Basel to Amsterdam, the 10-day “Magnificent Moselle and Rhine” itinerary and the 8-day “Belgium Holiday Markets” round-trip from Brussels.

“The S.S. Victoria and S.S. Elisabeth are unique vessels that we know our guests will love, featuring a modern design, some of the largest suites on the rivers, and an ambiance that exudes contemporary luxury. Onboard, guests can expect our Tiny Noticeable Touches throughout every aspect, from the impeccable service provided by the Uniworld crew they know and love to the multitude of all-inclusive amenities available to them,” said Uniworld president and CEO Ellen Bettridge.

The S.S. Elisabeth is scheduled to sail the 2025 season, though no details have yet been released.

With almost $2 million in sales within the first year of his travel business, Rick Ables feels like he “has the Avoya system down”—and he’s ready to move on.

His career in travel started when he was sitting in the hospital with a child on chemo. During that time he talked with a nurse about travel, and then about selling travel, and then about how the nurse was selling travel on the side through Avoya Travel. He was hooked.

For the past year, the proud owner of Nimble Travel LLC in Lindon, Utah, has been building his business almost entirely through four key suppliers—AmaWaterways, Oceania, Collette, and Globus/Avalon—and mostly with Avoya leads, on which he earns the standard 30% Avoya commission Read the rest of this entry »

In a major change to its business model, Avoya Travel this weekend announced a new program that offers 100% commission on some bookings to its top agents.

Under the Elite 100 program, top-producing Avoya agents who book a customer of their own, and not an Avoya lead, will keep 100% of the commission rather than the current 80%. The program defines top producers as those who have earned $50,000 in commission from customer travel in the past 12 months.

Avoya’s model traditionally has focused on customer leads that Avoya pushes out to its travel advisors, making it an especially attractive host for newcomers to travel. Its Million Dollar Expo in Seattle last week, for example, hosted 10 travel advisors who sold $1 million in travel in their first year in business, much of it thanks to Avoya leads.

Recent research has shown that the industry has changed, Avoya co-CEO Jeff Anderson said at a press conference announcing the program, “we haven’t changed our compensation plan for 15 years.” In today’s market, “most independent advisors aren’t looking for everything we offer, and there’s a bit of a misconception that you only went to Avoya because they offered leads. That’s pretty cool, I think we’ve by far had the best program in terms of that. But if somebody thought that’s all we were about, then we’ve missed an opportunity. We needed to change up our message so the industry knows we’re as much of a host as everyone else.”

Of the 90 agencies that joined Avoya in August, more than 80 are brand new to travel, Anderson said; “that’s where the vast majority of our network comes from. There’s nothing more important than bringing great people into this business, and the more we sell the better it is for everyone.”

Still, though, Avoya doesn’t want to lose its very best experienced advisors; “ultimately, we want to build the host agency of the future.”

The research also found that Avoya customers spend 60% more on their vacation than the average agency customer, Anderson noted, so even an 80% split will be profitable.

Avoya currently has about 1,800 travel advisor members and hopes for 2,000 by year-end, up from about 1,600 in 2019 and 1,500 in 2022.

For more on the Avoya announcement and reactions to it, please see my column here at Travel Research Online on Friday.