I spotted the following in a popular e-zine I like to read.
Word count for this issue: 888
Approximate time to read: Just over 3 minutes
Why bother spelling out the length of an article you ask? There is a very good reason for doing this. It is a small courtesy that supports one of my sales lessons which implies that it is smart to let people know what they are in for.
In this case, 888 words tells me how much effort I need to invest if I decide to read this information Read the rest of this entry »
Your prospect said YES! They are ready to work with you. You’ve successfully turned a lead into a prospect, and that prospect is now a new client. Woo-hoo!
So, what’s next? Now that the customer is excited to work with you and is ready to sign on the dotted line, how do you get them on board and well-positioned to become a loyal, long-term client?
Do you have in place a process to welcome him to your business? After you’ve booked his trip, do you have a way to manage how you communicate with him, to make the most of your time, and to get the most from this new relationship? If you don’t, or if you think your existing process could be improved, coming across this article is, indeed, a lucky find! Read the rest of this entry »
The following is Part Five of the series “The 7 Characteristics of Top Travel Agents“
Top travel agents train their clients. At the outset of the relationship, these agents set expectations. They explain to their clients the services that a travel consultant performs and how the client benefits from those services. Educating the client becomes an ongoing project. By demystifying travel the agent provides the client with base knowledge from which to more confidently operate and feel empowered.
More importantly, however, a good travel consultant will also establish, up front, the role and responsibilities of the client. Read the rest of this entry »